European methods of top up: PayPal and bank transfer with VAT Read more

Link Building in Cryptocurrency: 11 Best Tactics and Strategies

Link building for crypto companies is one of the most effective strategies to attract more referral traffic, increase the value of a cryptocurrency website, and boost its search engine ranking. 

To throw some light on the subject, we have compiled this thorough guide to link building for cryptocurrency site.

Why is Link Building Essential for Crypto Businesses?

Link building services for cryptocurrency are the practice of obtaining backlinks to your websites from resources with high authority in the blockchain industry.

The benefits are

  • increasing the search engine rating of your website,
  • attracting referral traffic from these high-authority sources to your website,
  • improving your business's ranking, and increasing investment returns.

In recent years, blockchain startups have experienced amazing development. According to research, the market size for blockchain technology in 2021 was $5.92 billion and will expand by 85.9% over the next few years. 

Unfortunately, most crypto enterprises do not have simple access to marketing channels like PPC, due to legal provisions restricting crypto advertising. Therefore they rely on organic traffic.

SEO has been and remains an effective channel of lead generation because the site sets up both for search engines and users.

Despite the fact that many crypto businesses successfully apply for SEO and marketing affiliate programs, they often struggle with cryptocurrency link building because it's genuinely difficult to acquire backlinks in this industry.

Therefore, SEO link building for cryptocurrency websites consists of techniques that can improve a website's ranking on search results, resulting in greater online exposure and more visitors and consumers! Using crypto SEO is the best strategy to combat the negative effects of the limitation of sponsored ads on all major digital advertising channels.

11 Effective Link Building Strategies for Cryptocurrency Websites

A strategy, like any other tool, must be constructed with the purpose in mind. Creating quality backlinks is a time-consuming process. We've compiled 11 proven link building strategies for boosting your crypto website that you can start using right now.

Creating worth linking content

Creating shareable, high-quality content is the popular approach to increasing domain authority. Why should your content be outstanding? If readers think your information is valuable, they are more likely to share it with others. Consequently, your chances of getting incoming connections from highly reputable sources, such as colleges and government bodies, are increased.

According to research conducted by American Press Institute, the authority of your root domains will improve as a result of incoming links from other websites. 

Source: Americanpress Institute

If you don't have a copywriter on your team, you can find the talent on freelance writing platforms and outsource writing.

Guest Blogging 

One of the most common strategies also has a high rate of success. You search the Internet for popular platforms that are related to your topic, and then you request publication of your article from the platform's owner or an administrator. Actually, there are many free guest blogging sites, so you can publish your content without paying a penny. 

You can research suitable websites and contact their owners in two ways: 

  • manually, using for instance services like Serpstat and Semrush,
  • through specialized services that help automate processes. For example Collaborator. 

You can utilize the Collaborator guest publishing service if you lack the time to search for prospects and owners' contacts. It makes it easy to locate relevant websites and submit guest posts. Publication takes only a few days. In the Collaborator catalog, more than 14,000 web pages are organized into 36 categories (in January 2023).

Link Insertion

Similar to guest posting, link insertion is another basic SEO technique in which you obtain a connection to your blockchain website from a specialist website. In contrast, link insertion places the link within the existing content.

In this method, you not only enhance the reader's experience with a relevant external link, but you also attract traffic to your site without having to create any content.

Let's take a look at the example in the screenshot below. There are many articles that link back to the site in question by looking at their Ahrefs profile. In comparison to a link in a brand new guest post, the value of a link from an old article with quality link profile will be much higher.


Outreach is the process of reaching out to authoritative websites and blogs in your field to acquire high-quality backlinks. 

We have described the strategies and tactics of the process in detail in link building outreach guide. You can implement some of them for your own link building for crypto sites.


Crowd marketing

Crowd Marketing is one of the advanced backlinking tactics involving the use of forums, review sites, and comments. You receive the link without having to contact webmasters or owners of reputable Internet resources. 

Here is a list of useful tools for crowd marketing:

  • Thematic forums,
  • Comments on thematic blogs, and sites,
  • Review sites.


Torum is a revolutionary SocialFi (Social + DeFi + NFT) Metaverse ecosystem designed to connect worldwide cryptocurrency users. With a hybrid-decentralized crypto social media serving as the backbone of the entire ecosystem, Torum unites crypto projects and people with diverse interests from all over the world. You can use this platform for crowd marketing purposes.

Unlinked Brand Mentions

There is a good likelihood that other websites have mentioned your brand or the products you sell without crediting you. In such instances, you should contact the individual and request that they include a link to the mention.
You can gain instant insights about any business across the globe with the help of Brand Monitoring Tool by BrandMentions. Here is an example of an unlinked Coinbase brand mentioned on a website with high authority. If interested, Coinbase could request that a link be added to the mention.

Social Bookmark Sites

Social bookmarking is the posting of content to interest-specific websites. On Reddit, for instance, there are subreddits dedicated to certain aspects of cryptocurrencies.

If you have content that you believe might be of interest to these individuals, you can contribute it to their respective subreddits. Again, like with email, spam should be avoided; just submit content that you believe people would enjoy.

Services similar to Reddit forum that allow for social bookmarking:

Media Relations & Digital PR

PR crypto linkbuilding is the process of employing public relations techniques, such as publishing press releases and media outreach, to get quality editorial links that lead back to your website. This way of developing SEO backlinks is a crucial component of a Digital PR plan.

According to SEO Hacker, this linkbuilding technique is usually a great way to attract links through other publishers and press release websites.

You can post your press releases through Collaborator as well. The cryptocurrency catalog contains relevant media with good SEO metrics and authority in the niche.

Broken & Lost Link Strategy

Broken link building for crypto businesses is a technique that utilizes online pages that have been compromised in some way. 

Required steps include:

  1. Locating a dead page.
  2. Contacting the linkers on the page.
  3. Requesting updates of the links.
  4. Referring to a working page on your website.

It is predicted that they will take this move since they do not intend to steer site visitors to an inactive resource.

Below you can see broken links on Сoinbase. And for example, if you find links to such pages on sites you are interested in, you can safely follow the scheme described above.

Niche Influencers

This straightforward yet successful strategy will aid in establishing backlinks and relationships with prominent figures, paving the way for future collaboration. Influencers who are mentioned in your post will likely share the content with their audiences.

Brian Jung is one of the most prominent crypto YouTube channels, with over 1 million subscribers and 40 million views. Brian, in addition to being an investor and entrepreneur, excels at sharing crypto ideas and promoting others in achieving financial success.

Crypto Affiliate Programs

Affiliate programs and cryptocurrencies are establishing themselves as market norms. There are a number of crypto affiliate marketing schemes on the market, that allow you to place links to your website on third-party sites and get their audience.

The more times a person sees information about your company on different pages, the more he will remember it. It is a great approach to establish your reputation, particularly if you operate a popular YouTube channel, website, news site, or even a well-known blog.

How to Create a Crypto Link Building Strategy for Your Website?

Developing a strategy is a question of personal choice and depends on the particulars of your crypto project and its objectives, as well as the type of project you are promoting. At the same time, we endeavored to emphasize several universal procedures that you may take.

Analysis of the reference mass of competitors, backlink audit

Conduct research on your competitors and make an effort to understand the link building tactics they employ. What other websites link to them and what kind of material do they produce? Such research can be conducted by SEO services such as Ahrefs, Semrush and others.

For example, Ahrefs Batch Analysis tool does this for all competitor's websites at once.

Batch Analysis > Enter competitors’ domains > Analyze

Research and selection of keywords

Researching keywords enable you to determine which keywords are the most effective to target. Also it provides vital insight into the questions of what members of your target audience are actually searching in Google. Both your content strategy and your overall marketing plan can benefit from the intelligence that can be gained from these actual search phrases.

Budgeting for link building and content

Determine your options. Are we willing to outsource our outreach to a third-party organization or bring on a dedicated outreach writer to handle this responsibility? If you have access to a copywriter who is capable of writing high-quality and helpful materials that people will want to share with others.

Strategy Development

The choice of link harvesting strategies is based on competitors, keys, and capabilities. We have picked 11 best strategies for crypto linkbuilding in this article. Additional information can be found in this tutorial, you'll get more tips about the many tactics that can be used.

Link Prospecting and Domain Selection

After determining which pages should serve as targets, the next step is to compile a list of potential donor sites. Always conduct research on the websites that you intend to connect with. Before adding a site to your prospect list, you should carefully consider each of these indicators and pay special attention to them:

  • Domain Authority, 
  • Traffic,
  • Spam Score,
  • Target Country, 
  • Backlinks,
  • Referring Domains.

You can determine whether a website is worth prospecting by using this free tool provided by Moz. Or simply browse the Collaborator catalog by selecting the filters you need.

Make the Necessary Preparations

Determine the landing pages and anchors, get the scripts ready for the link builder, and choose the services that will be utilized to search for emails and contacts. And of course, create and publish your masterpiece content that people will share.

Link Strategy Implementation

In most cases, you'll need to make contact and provide a tailored sales presentation. Your proposition is the email that you write and then send to potential partners in order to solicit partnership opportunities. You will need to create unique and tailored pitches for each publisher, and these will vary depending on the type of offer you are making, whether it is for link insertion or guest posting. Your chances of getting a positive response and standing out from the thousands of other spammy offers will significantly improve if you send out personalized emails.

You will ultimately receive responses to your outreach e-mails if you have a well-thought-out plan and a little bit of luck on your side. Make sure you maximize the potential of your bargaining skills to increase the likelihood that the other party will say yes. You have now successfully completed the last required task, and the link will now be available to you.

Further research of links and database upgrades

It is quite necessary to keep track of your progress in developing links so that you can determine which strategies are successful and which ones are not. This can be accomplished in a few different ways, including the following:

  • Google Analytics: If you want to know how many people came to your website from a particular source, you can use Google Analytics to track that data. 
  • Google Search Console: You may use Google Search Console to monitor not only the keywords for which you are ranking but also the amount of organic traffic that is coming to your website.
  • You may monitor the total number of backlinks pointing to your website as well as the authority of each domain that is referring to it by using Majestic or Ahrefs.

What Makes a Good Link When Crypto Link Building?

A good backlink should be viewed as an endorsement of your website's credibility, not as a means to manipulate search engine results. You should know how to buy backlinks before doing it.

Domain Authority (DA)

The context of a backlink is quite significant. Every website is assigned a DA score that ranks them on a scale from 1 to 100 depending on their likelihood of ranking highly on Google. Backlinks from websites with a higher DA are typically seen as more valuable than those from sites with a lower DA. Certify that you are only linking to high-quality websites. 

Avoid Spam

Although it may be tempting to spam links to your website in the comment sections of every blog you encounter, doing so might significantly harm your Google ranking. Google will easily identify your strategy and penalize your page as a result.

Anchor Text

The anchor text of a link is quite significant. The anchor text is merely the highlighted text of a link. If you've created an article about crypto SEO link building, you want that post to be linked to using that term. Or, a keyword that is comparable, such as Link Building for SEO / How to build links for SEO.

Resource relevance

The Economist, Financial Times, and Investopedia offer news, blog entries, and crypto business reviews on a regular basis. Yes, it will be exceedingly difficult to gain links from such famous websites if you are just starting out, but there are always viable prospects within reach. Rest certain that links from lesser-known but high-quality websites will function properly. Here you will find additional crypto sites eager to publish your guest article today.

How to Use Collaborator for Crypto Link Building

Collaborator is a marketplace for link building and PR promotion. It is the location where site owners and marketers interact. This guest blogging marketplace has 577 crypto websites in the database (January 2023), where you can promote your project with quality links. If you are the owner of a site, with Collaborator, you can easily monetize your site placing content.

Advantages for advertisers and publishers: 

  • trusted websites;
  • rapid publication;
  • money security guarantee;
  • proven advertisers;
  • user-friendly interface;
  • fast payouts.

Sign up in Collaborator Now👈

FAQ: Frequently Asked Questions About Link Building Strategies for Crypto Websites

Question 1: Is building links in cryptocurrency different from link building in other niches?

The essential fundamentals remain unchanged. But because it involves funds, you must be more cautious and especially cautious with sites-donors, techniques of gaining links, and pro moments that may appear ungodly to Google algorithms. Use white hat SEO techniques as much as possible.

Question 2. What are the main goals of cryptocurrency SEO link building?

The primary objectives of crypto link building include:

  • Leading keyword searches
  • Growing targeted referral traffic
  • Obtaining consistent high-flux ranks
  • Boosting market awareness
  • Owning your brand identity

Question 3: What crypto link building services should be used to make the process efficient? 

Best link building tools include: Ahrefs, Linkody, GroupHigh, BuzzStream, JustReachOut, Moz Link Explorer, NinjaOutreach, Link Prospector. 

Read more about services for link profile building in our material.

Question 4: What you should not do when link building for a cryptocurrency site?

  1. Don’t get links from high-authority but irrelevant websites
  2. Don’t use black hat SEO tactics 
  3. Don’t get links from sites that use hidden text and links

Question 5: Which pages should you link to first? 

It is in your best interest to provide links to multiple pages. Avoid focusing on just one and instead identify the pages that receive the most requests and then create a reference profile for all of them.

Question 6. How Many Links Do I Need for My Crypto Website?

When it comes to crypto, the quality of the links is prioritized over the quantity. By examining both your resources and those of your competitors, you will be able to calculate the optimal quantity of links.


In conclusion, we covered some of the most important aspects of search engine optimization (SEO), as well as how it may offer your blockchain company fantastic rewards. We went over a few efficient strategies for link building for cryptocurrency sites.

Increasing the backlink profile of your firm may be accomplished in an organic manner by strategically adding links to your own resources and participating in the guest blogging. Find blogs that discuss issues pertinent to your company and subscribe to them. Collaborator is by far the most user-friendly and well-known site for locating blogs that are open to accepting guest posts.

Use Collaborator Now👈


According to our cookie policy, we process cookies to provide you with the best user experience.