The target audience
The target audience is the group of Internet users who may be interested in visiting the site, obtaining information, buying goods, or ordering services presented on the site.
When determining the target audience, its portrait is compiled:
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gender, age, marital status
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the place of residence
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education, employment
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financial and social status
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other data
Understanding the portrait of the target visitor allows you to better understand exactly how he is looking for information, which words he uses most often, and which phrases he practically does not use.