How a Single Map Earned Global Media Coverage — Digital PR in Higher Ed with Roni Shehu

In today’s digital PR landscape, brand visibility is everything—especially in competitive spaces like higher education. In this episode, Oleksandra Khilova sits down with Roni Shehu, VP of Operations at Manaferra, to unpack a powerful, data-driven digital PR campaign that earned mentions from Yahoo, Reddit, and global publishers.

What to Expect:

- How Roni’s team turned one simple idea into a viral campaign
- The tools, roles, and outreach strategy behind the scenes
- Why brand mentions > backlinks in the age of AI search
- Practical tips on measuring success—even when links aren’t guaranteed
- Real talk about mistakes, cultural nuance, and building long-term media relationships

Whether you’re working in higher ed, SaaS, or service-based SEO, this episode is packed with actionable insights for PR and content teams.

BONUS: Roni also shares a free Digital PR Checklist—perfect for anyone starting campaigns from scratch.

SEO for iGaming in 2025 — Diversify, Adapt & Win with Ivana Flynn

In today’s ever-evolving SEO landscape, one thing is clear: what worked last year won’t guarantee success today. In this high-energy episode, Oleksandra Khilova is joined by Ivana Flynn, one of the most respected voices in iGaming SEO, with 16+ years of experience navigating some of the most competitive SERPs out there.

What to Expect:

Ivana shares her insights on:
- Why diversification is the #1 strategy for SEO in 2025
- How to adapt your content for Zoomers, AI, and video-driven search
- Affiliate SEO that actually works—without burning your budget
- What makes backlinks worth paying for (and what’s just SEO theater)
- Her exact process for launching content in new, regulated markets
- How to create evergreen SEO assets using interviews, Reddit, and video

Whether you're a newcomer in affiliate SEO or running large-scale iGaming sites, this conversation is packed with real-world tactics, tough love, and forward-looking strategy.

Building high-quality backlinks doesn’t have to cost a fortune. In this guide, Jabez Reuben shares free creative link building strategies—including image outreach, brand mentions, and testimonials—so you can earn powerful links without spending a dime.

Key Takeaways:

• You don’t need a big budget to build powerful backlinks – Creative link building strategies allow you to earn links for free.
• Image outreach is a scalable, free link-building method – Publish images on free platforms, track where they are used, and claim backlinks at no cost.
• Brand mentions are untapped, free link opportunities – Many websites mention your brand but don’t link—just ask them!
• Testimonials help you secure homepage links for free – Companies love featuring testimonials, making this an easy way to earn high-authority backlinks.
• The best free link-building strategy is a mix of these methods – Combining image outreach, brand mentions, and testimonials creates a sustainable, cost-free approach to earning links.

Real-Time backlink analysis with Bibi Raven!

We know you're definitely aware of how crucial link building is to boosting SEO performance. But let’s be honest—it’s incredibly hard to build quality links, especially in niches where you're not an expert. 

Meet our guest, Bibi Raven A.K.A Bibi the link builder, a well known in the SEO industry as a link builder, to explore how to effectively use Ahrefs to identify high-quality backlinks and avoid spam, and tips for crafting outreach email subject lines. The conversation is full of practical advice for both beginners and seasoned SEOs, offering clear strategies for building links and improving your strategy.

What You'll Learn:

- How to analyze your backlinks and competitors effectively
- Balancing paid and organic backlinks for optimal SEO performance
- Ways to brainstorm for better outreach email subject lines
- How to find trends in any niche to create linkable assets that attract backlinks 
- Insights into improving your backlink portfolio and content writing for better results 

Struggling to make your multilingual or multi-regional site rank locally? In this episode, we’re joined by Amy Leach, Senior SEO Strategist at Embryo, who breaks down the exact strategies brands need to dominate local SERPs across multiple languages and countries.

With over a decade in SEO, Amy shares real-world insights and pitfalls—from hreflang headaches to hilarious internationalisation fails (spoiler: “Pepsi brings your ancestors back from the grave”).

In this episode, you’ll learn:
✅ The difference between multilingual vs. multi-regional SEO
✅ How to structure your domain for global and local performance
✅ Best practices for hreflang, on-page optimisation, and native content
✅ Tools and tactics for keyword research across languages
✅ How to build local authority with backlinks, citations, and reviews
✅ Why cultural sensitivity can make or break your campaign

Whether you’re managing a higher ed website, an e-commerce brand, or a global SaaS platform—this episode is your tactical guide to scaling Local SEO across markets.

Tune in and learn how to localize smarter, not harder.