In this episode, Samy talks with Nik Vujic, founder of Get Stuff Digital, about the decisions SEO agency owners are making around clients, teams, AI, lead generation, and link building in 2026.
Nik shares the operating model behind his agency, including month-to-month client relationships, training people with little previous marketing experience, using AI without removing human judgment, and building authority through backlinks and digital PR.
They discuss:
- Why Get Stuff Digital uses month-to-month agreements instead of long retainers
- How flexibility, delivery, and referrals help the agency retain clients
- What SaaS founders now ask agencies about LLM and AI visibility
- Why GEO and AEO still depend on SEO fundamentals
- How Nik uses AI mainly for data analysis and faster delivery
- How agency owners can decide which team members to develop and retain
- Why cold outbound is a weak channel for high-ticket SEO agency services
- How personal branding, LinkedIn activity, and employee content support agency visibility
- Why backlinks, guest posts, digital PR, and authority building still matter
- How website templates and early indexation mistakes can damage organic growth
- How Nik is building an internal agentic system for project data, technical SEO, content, backlinks, and LLM tracking
#SEO #SEOAgency #AISearch #GEO #AEO #LinkBuilding #DigitalPR #AgencyGrowth #CollaboratorPodcast
In this episode of the Collaborator Podcast, Samy talks with Yagmur Simsek about networking, community building, and personal branding in SEO.
Yagmur shares how she grew Search 'n Stuff from small networking events into an international community, why relationships often create more opportunities than traditional outreach, and how professionals can get more value from conferences, speaking opportunities, and industry connections.
You'll learn:
- How to choose the right conferences
- Why networking still matters in SEO
- How to build a strong personal brand
- What sponsors should know about events
- How communities create business opportunities
#SEO #Networking #CommunityBuilding #PersonalBranding #DigitalMarketing #CollaboratorPodcast
Josh Peacock has spent years helping SEO and digital marketing companies hire better talent. His biggest lesson? Most hiring advice is broken, most CVs don't matter, and AI is changing recruitment faster than most people realize.
In this episode of the Collaborator Podcast, Josh shares how agencies can attract A-players, why traditional recruitment processes fail, and how AI is transforming hiring, lead generation, and agency operations. He also explains why company culture matters more than salary for top performers and what businesses need to do to stay competitive in the AI era.
You’ll learn:
- Why most agencies struggle to hire A-players
- What top candidates actually look for in employers
- Why CVs are becoming less important
- How AI is transforming recruitment and agency operations
- The biggest hiring mistakes marketing agencies make
- How to build teams that scale with your business
#SEO #AgencyGrowth #Hiring #Recruitment #AI #DigitalMarketing
Most agencies rely on long-term contracts to retain clients.
Sean Chaudhary built an agency that does the opposite.
In this episode of the Collaborator Podcast, host Samy Ben Sadok sits down with Sean Chaudhary, founder of Alchemy Leads, to break down how a no-contract agency model can actually improve client retention, trust, and performance.
Sean shares how his team combines automation, AI, SEO, and paid ads to close ~40% of leads while focusing on what clients actually care about: revenue.
This episode is all about building a modern agency that grows through results instead of lock-ins.
What you’ll learn:
• Why no-contract models create better incentives
• How automation improves lead generation and sales
• The difference between AI and automation
• Why clients care about revenue, not SEO reports
• Combining SEO + ads for stronger results
• How AI is changing agency growth
• Building long-term client trust through performance
Growing on LinkedIn doesn’t require hours every day — if you build the right system.
In this episode of the Collaborator Podcast, host Samy Ben Sadok sits down with Artur Perella, SEO/GEO Strategist, to break down how personal branding can drive real business results without turning into a full-time job.
No burnout. No chasing virality. No posting for the algorithm.
Just systems, consistency, and content that converts into inbound leads.
Expect practical frameworks, honest takes on long-term growth, and a clear strategy for turning content into a scalable acquisition channel.
→ What We Cover
How Artur generates ~150 LinkedIn followers per week in under 1 hour
Why most creators fail (and quit too early)
Video-first content as the fastest growth lever
How to repurpose content into a scalable system
Why consistency beats viral posts
Creating content that drives DMs — not just likes
Optimizing content for AI search and discovery
If you’ve been overthinking content, struggling with consistency, or not seeing results from personal branding — this episode will show you a simpler, more sustainable way to grow.
