15 Best Link Building Tools for 2025
Link building is still the MVP of any SEO strategy — it’s like the cheerleader of your website, rallying for more traffic and boosting your credibility in the eyes of Google. Think of link building tools as your trusty sidekicks, like Robin to Batman, helping you gain authority and drive traffic from external sources.
But with so many options out there, how do you pick the right SEO link building tool for you? No need to stress — we’ve rounded up the best link building tools on the market, comparing their features and pricing to save you time and energy.
Dive into this article to discover the backlink research tools that will supercharge your SEO efforts. And hey, while you’re at it, check out our SEO checklist to give your site audit a glow-up. Your future self will thank you!
Top 15 Link Building Tools & Software for 2025
Link building tools are like a secret weapon for SEO specialists — they help you analyze, acquire backlinks, and craft a killer Link Building Strategy. Without them, you're basically trying to build a house without a blueprint.
In this article, we’ll dive into the best Link Building Tools & Software for 2025, helping you pick the perfect fit for your SEO goals.
With so many options—some even free—picking the right tool for your business can feel like navigating a maze. But don’t worry, we’ve got you covered. Let’s break down the top link building software, highlight their standout features, and give you a snapshot of their pricing. Ready to level up your SEO game? Let’s go!
SE Ranking
This SEO tool offers dozens of features, but the essential ones for link building professionals are Backlink Checker and Backlink Tracking Tool.
Backlink Checker is one of the best link building software for creating a data-driven link building strategy. Thanks to a huge database of over 2.7 trillion backlinks, this tool uncovers every backlink any website has, with parameter data to help you evaluate the quality of those links.
Another powerful link building tool is Backlink Tracking which finds all the backlinks of any domain and analyzes each one against 15+ parameters. The system performs monitoring of your backlinks on a regular basis and sends email notifications.
Pricing
SE Ranking backlinking tool offers 3 pricing plans with many features, including monitoring of backlinks. Their number varies on the package:
- Essential – $65/month
- Pro – $119/month
- Business – $250/month
Summary
SE Ranking is one of the best SEO link building tools to find all the backlinks of any domain, list referring domains and create and manage link building campaigns.
Ahrefs
How it Works
Ahrefs’ backlink index contains over 3 trillion live backlinks. So it is considered the best link building tool for backlink checking, keyword research and finding link building opportunities.
Key Features
Ahrefs is one of the most frequently used link building tools with such main instruments:
- Site Explorer – provides an in-depth look at the organic search traffic and backlink profiles of sites or URLs. Link Intersect is the key feature here. In finds webpages linking to your competitors` sites but not to your one, so you can work with missing link opportunities.
- SEO Toolbar is Chrome & FireFox plugin, that highlights internal and dead links in a few clicks;
- Backlink checker is a free SEO tool that presents a number of backlinks and referring domains at the specified URL.
- Broken Link Checker – a browser extension for Chrome and Firefox from Ahrefs. It links to external URLs and finds broken links.
- Content Explorer – a searchable database with 9+ billion pages, used for content research and as a great source of link prospects.
Read our overview on how to use Ahrefs
Pricing
- Lite – $129/month
- Standard – $249/month
- Advanced – $449/month
Summary
Ahrefs is one of the best link-building tools which is used for in-depth SEO activity, having a huge database, a search of organic traffic and backlink profiles of sites or URLs.
Collaborator.pro
How It Works
Collaborator is a direct PR marketplace that allows you to buy guest posts and aquire backlinks directly from site owners. The site contains trusted resources with a live audience and good SEO indicators, which are open to cooperation and ready to place your article.
Key Features
One of Collaborator's standout features is its all-in-one interface, allowing you to efficiently manage the entire process within a single platform.
- Discover relevant websites – As of February 2025, the platform offers a catalog of 37000 sites across 40+ niches from over 60 countries.
- Analyze key metrics – filter sites using 40+ parameters, including essential Ahrefs, Moz, Similarweb, and Serpstat indicators, as well as data from Google Search Console and Google Analytics, thanks to official integrations.
- Negotiate directly – discuss publication terms with site owners to ensure alignment with your goals.
- Order & pay with ease – secure your guest post placement and complete the transaction within the platform.
- Monitor performance – track key metrics to measure the effectiveness of your backlinks and content.
Pricing
There is no separate fee for using the service. There is only a commission for replenishing internal accounts and withdrawing money from the system.
Summary
Collaborator.pro is a tool for link building and, more importantly, for SEO and marketing in the broadest sense. Use Collaborator if you want to order a guest post and get a backlink quickly and safely. A convenient interface and fast support service will make the work even more comfortable.
How it Works
Despite Google being mainly known as a search engine technology, it also the world’s largest source of link prospects having the largest index of web pages on the planet and the best search algorithm.
Key Features
Let`s consider some of the most popular best link building tools that are built into every browser that is based on Chrome.
Search operators – a free tool that helps to refine and filter search engine results with extending the capabilities of regular text searches.
Google Alerts For Brand Mentions – lets you create and track notifications on any topic. Sends alerts when someone mentions you online so you will know whom to write to turn brand mentions into links.
Pricing
Google provides SEO tools that are absolutely free and generally unlimited.
Summary
Google offers the best free link building software that is already built into the browser. Google SEO tools provide in-depth background information that affects sites search visibility, and explainers how to fix the problems.
Linkody
How it works
This popular linkbuilding software provides research of insights about the link building progress in real-time with top metrics. Besides that, it gives a complete view of a backlink profile thanks to the important metrics (DA, Spam Score, IP, country, etc.). Users get full reports on their backlink anchor texts and keywords and compare their profiles with competitors.
Key Features
Here are the features that will be useful for linkbuilders:
- disavow tool – finds toxic backlinks and disavow them;
- instant link location – visually locate the link on the source page;
- 24/7 link tracking, management, filtering;
- new links discovering;
- backlink analysis, monitoring, management;
- google index status;
- landing pages are monitored for 404;
- Moz Rank, Domain Authority, Page Authority, Spam Score.
Pricing
Users of this link building tool for SEO get 3 months free if paid annually. The prices for individual specialists and freelancers range from $14,90 to $49,90, for agencies – $99,90-$153,90. The rates depend on number of domains, monitored links, and users who can manage an account at the same time.
Summary
Linkody is a good backlinking software for monitoring any number of backlinks or for a hosted solution to monitor any new links. The benefit of this link building program is disavow tool.
Moz
How it Works
Moz offers many free linkbuilding tools that can help to grow website traffic, improve page and domain authority, ensure a website is mobile-friendly, and so on.
Key Features
For link building specialists will be useful Moz Link Explorer which analyzes competitors, finds the domain authority of websites, and gives comprehensive data about links.
Another one is MozBar – a free Chrome extension for conducting backlink research and checking metrics right from the search results. A free version includes Domain & Page Authority metrics.
Pricing
Though Moz link building software allows creating a free account, it also has plans with pro features available:
- Starter – $49/month
- Standard – $99/month
- Medium – $179/month
- Large – $299/month
Summary
Moz is one of the most popular backlink research tools that efficiently optimizes websites, and offers link building specialists a variety of easy-to-use link building software.
Sitechecker
How it Works
Sitechecker is an efficient and user-friendly link building tool for SEO that has Google Analytics integration, Google Search Console integration, Google Chrome extension.
Key Features
Among the backlinking tools of Sitechecker are:
- Backlinks Generator for getting free links to a page that automatically builds indexed backlinks from analyzer site
- Backlink Analysis for deep analysis of backlinks and competitors’ link strategies
![Backlink Analysis]()
- Backlink tracker has many interesting features. It provides a clear picture of users` backlinks, evaluate growth dynamics, monitors which landing pages are leaders by backlinks, brings lost backlinks back to life.
Pricing
This link building tool for SEO has monthly packages from $59 to $349 and annual ones with discounts. Pricing depends on the number of websites, pages, keywords, backlinks to work with. Plus, you can use a pay-as-you-go credit pack for $50 that you can replenish later. Furthermore, many link building tools for SEO could be tried for free on Sitechecker.
Summary
Sitechecker is one of the most efficient seo backlinks tools that provide users with an in-depth exploration of backlinks and competitors’ link strategies. It also checks 100+ potential issues on a site as broken links, redirects, 404 pages, server errors ect.
Hunter.io
How it Works
When you contact via email a big number of websites where you want to place a link, it`s becoming essential to track the open and click rate of your letters. Hunter is known for its email-finding tool that helps to collect email addresses from any company name or website in seconds. Hunter also helps with writing professional emails that make the more compelling cases than template mailing.
Key Features
Hunter finds all emails associated with a domain or a specific person’s email address in seconds. It also has such services:
- Domain Search;
- Email Finder & Verifier;
- Composing of email campaigns and scheduling of follow-ups.
Hunter.io has Chrome & Firefox extension, Google Sheets, MailTracker, TechLookup, Templates.
Pricing
This link building tool for SEO has monthly paid packages as well as a free one. The prices for paid plans start at $34 and up to $209 and depend on the number of monthly searches and verifications, email accounts, recipients per campaign, etc.
Summary
Hunter.io is a service for finding and verifying professional email addresses which are vitally important for backlink building activity. Verified emails, correctly written letters, and automated email campaigns lead to more efficient lead generation.
Link Prospector
How it Works
Link Prospector is another one of the most popular linkbuilding tools that help to research lists of potential partner sites, key phrases, and highly relevant websites for link building and track the SEO results.
Key Features
How to use Link Prospector:
1. Content Planning Approach — predicting needs in certain verticals. It is helpful if you write content and you need to get a feel for the type of content they look for.
2. Content Placement Approach is useful if you already have content for publishing, and require relevance to your content sites, filtered by relevancy and page rank.
This linkbuilding tool looks for link building opportunities including sponsorship and link addition opportunities, people who can review your products or services, and more.
Pricing
Link Prospector link builder software has a pricing model that includes a certain number of monthly credits – from $47 to $497 per month. Users also can pay $5/credit, without a subscription.
Summary
Link Prospector is one of the best linkbuilding tools that allow you not only to search the right websites for link building but also set up your own filters and reports to track and improve the results.
BuzzStream
How it Works
BuzzStream is one of the best outreach and link building tool that provides not only linkbuilding software but also has press list building and pitching features. That helps to grow the digital PR by getting the most high relevant placements. So users get wide distribution for their content which is one of the key tasks in link building campaigns.
Key Features
With this backlinking software users can find influencers in any niche they are targeting, and organize efficient outreach campaigns. BuzzStream SEO tools assist users to personalize emails, schedule follow-up emails to bloggers and track the results. Users add contacts to the BuzzStream prospect list, and automatically gather website and social metrics.
Pricing
Free trial and 3 monthly packages are available: from $24 to $999. Price varies on number of users, contacts, link prospecting.
Summary
As one of the most popular SEO link building tools, it helps to create, manage and track link prospecting & outreach campaigns.
NinjaOutreach
How it Works
This backlinking software provides business lead generation by finding business profiles, influencers & emails. Users can sort results by Domain Authority, Page Authority and number of backlinks.
Key Features
NinjaOutreach has a variety of opportunities for creating and managing resultative link building campaigns:
- link building software,
- contact relationship and campaign management,
- tool for searching Instagram & Twitter Influencers,
- blogger and media database,
- media distribution;
- PR planner.
After selecting donor sites, you can send a letter to the owners directly in the interface by creating a letter or using templates. And you can check the effectiveness of the campaign directly in the built-in CRM.
Pricing
The cost per month varies from $155 to $459, depending on the number of monthly emails, bloggers in search results.
Summary
This is one of the best outreach and link prospecting tools that additionally has a big database of websites media, Instagram & Twitter Influencers.
Whitespark
How it Works
This tool is for tracking citations that is must-have for ranking for local search queries, and for competitor research.
Key Features
Whitespark offers its users such an interesting tool as citation finder that discovers citation opportunities, compares competitors` citations, and helps to make new citation building. Additionally, Whitespark has:
- local rank tracker,
- reputation builder,
- review checker,
- Google review link generator,
- local SEO checklist,
- listings service.
Whitespark has a Capture Net Promoter Score that shows you the overall media performance, including Google questions & reviews.
Pricing
Whitespark "doesn't believe in forced bundling" as they state on the website, which means you can pay for each service separately. You can purchase software subscriptions such as Local Rank Tracker, Local Citation Finder, and Reputation Builder starting at $14 and up to $200/month; or you can pay for a service (SEO Service, Listing Service) and so on separately.
Summary
The Local Citation Finder makes citation discovery easy, with that increasing local search rankings.
JustReachOut
How it Works
This is PR outreach and link prospecting software for reaching relevant journalists, getting backlinks, and press mentions.
Key Features
This link building software helps to get your company featured in articles and receive successful authority backlinks that boost a brand and get trust with Google.
For this, JustReachOut has:
- search engine of relevant journalists,
- list of journalists, podcasts and other relevant blogs where you can get backlinks from,
- PR outreach tool,
- pitch templates & analytics.
Pricing
Cost per month starts at $147/month and all up to $1997/month, and depends on the number of users, number of campaigns, email sends, journalists search, etc.
Summary
JustReachOut can be a useful link building tool for SEO that helps you to exposure publicity for your company, get placements on media websites, and earn link placements.
LinkHunter
How it Works
It`s simple but helpful tool for SEO helping to find link opportunities and send outreach emails.
Key Features
LinkHunter supplies users with an easy technique of linkbuiling in 1-2-3 steps.
- It finds hundreds of relevant websites in seconds, shows the SEO value of each site, downloads website lists into a spreadsheet.
- Reach Out tool discovers websites` emails, submit contact forms within LinkHunter, personalize messages.
- LinkHunter helps to track of all sites you`ve contacted, exports outreach reports.
Pricing
Plans start from $49 to $199 per month. Though all the plans have unlimited total prospects, package pieces vary on the number of new prospects, outreach emails, email accounts.
Summary
LinkHunter is one of the most useful linkbuilding tools unites amost all the needed tools for resultative link building campaigns.
Additional Link Building Tools
| Name | How It Helps in Link Building | Pricing | Free Trial |
|---|---|---|---|
| Majestic | Provides comprehensive SEO tools including link building, SERP rank tracking, and competitor analysis. | $49.99 - $399.99/month | Yes |
| Serpstat | Offers rank tracking, keyword research, backlink analysis, link prospecting tools, and competitor backlink strategy tracking. | $55 - $499/month | Yes |
| Screaming Frog | A website crawler that identifies broken links, redirects, and duplicate URLs. | £149/year | Yes |
| Ubersuggest | Assists with link building, keyword research, SERP analysis, and competitor insights. | $12 - $40/month; lifetime access available | Yes |
| BuzzSumo | Aids in content strategy, outreach link building, social analytics, competitor analysis, and blogger discovery. | $99 - $299/month | Yes |
| Raven Tools | An all-in-one platform for keyword rank tracking, backlink checking, link spying, and competitor domain research. | $39 - $399/month | Yes |
| cognitiveSEO | Features an Unnatural Link Detection tool to identify suspicious link profiles and a Domain Profile Influence tool to assess link authority. | $129.99 - $499/month | Yes |
| Monitor Backlinks | Monitors backlinks, recovers lost links, tracks keyword rankings, and analyzes competitors' backlink strategies. | $25 - $189/month | Yes |
| URL Profiler | Backlink auditing software that gathers link metrics, anchor information, and social data. | $19.95 - $64.95/month | Yes |
| Scrapebox | Harvests URLs from multiple search engines, verifies backlinks and anchor text, and scrapes prospect URLs. | $97 for a single PC license | No |
| Mangools | An SEO toolset including SERP analysis, backlink analysis, and domain authority checks. | $29.90 - $79.90/month | Yes |
| Google Disavow Links | Allows you to instruct Google to ignore specific backlinks to your site. | Free | Yes |
| SEO PowerSuite | Offers tools for backlink research, identifying linking sites to competitors, and more. | Free version available; paid plans vary | Yes |
| Broken Link Builder by Citation Labs | Analyzes websites to identify and fix broken links. | Pricing not specified | No |
| WebCEO | Provides rank tracking, keyword research, backlink checking, toxic link analysis, and competitor backlink spying. | $37 - $299/month | Yes |
| Open Link Profiler | Crawls sites to display backlink totals, referring domains, and domain ranks. | Free | Yes |
| Backlink Checker from Seobility | Offers insights into your backlink profile and competitors'. | Free to $50/month (individuals); $200/month (agencies) | Yes |
| Wiki Grabber | Finds Wikipedia pages needing citations or with broken links. | Free | Yes |
| Pitchbox | Manages PR outreach campaigns, SEO prospecting, blogger searches, and automatic follow-ups. | Custom pricing | Yes |
| Respona | A link-building outreach platform for personalized campaigns to boost organic traffic. | $99/month and up | Yes |
| Linkio | Blogger outreach software for managing backlink campaigns, including anchor text planning and backlink monitoring. | $19.99 - $149/month | Yes |
| Dibz | Identifies link-building opportunities through research tools, spam metrics, guest blogging, and local citations. | $1 per credit | Yes |
| SheerSEO | Automates link building and rank tracking across platforms, with keyword research and blogger outreach features. | $0 - $40/month | Yes |
| Snov.io | A CRM for contact management and cold outreach, featuring lead discovery, A/B testing, and contact verification. | $33 - $615/month | Yes |
| ContactOut | An email finder tool that locates prospects' best email addresses, enhancing outreach lists. | Premium packages start at $29/month | Yes |
| NeverBounce | Email verification and cleaning software with integrations for easy email verification. | $0.008 per email (up to 10K); $0.003 per email (up to 1M) | Yes |
| Mailfloss | Automates email verification to improve outreach campaign success. | $17 - $200/month | Yes |
| Mailshake | Facilitates mass personalized emails with templates for various link-building campaigns. | $58 - $83 per user/month | Demo available |
| Connectively (Former HARO]) | Connects journalists with sources to secure credible leads and high-quality backlinks. | Pre-paid packages for qualifying links: $975 - $1,995 | No |
| Nofollow | A plugin that highlights nofollow links on a webpage. | Free | Yes |
| Scraper | A Chrome extension that extracts data from web pages into spreadsheets, useful for scraping SERPs for link opportunities. | Free | Yes |
| Linkclump | A Chrome extension that enables opening, copying, or bookmarking multiple links simultaneously. | Free | Yes |
| https://www.seoquake.com/index.html | A plugin that analyzes SERPs, estimates keyword difficulty, and examines internal and external links. | Free | Yes |
Pricing and availability of free trials are subject to change. It's recommended to visit the official websites for the most current information.
Also Read: Best Chrome Extensions and How to Use ChatGPT for Link Building👈
Consider Collaborator as Trusted Tool for Your Link Building & Guest Posting
Collaborator is the marketplace for guest posts that connects link builders with the best-matched publishers and website owners.
How to use Collaborator for Link Building?
Creating backlinks on high-quality sites is essential, and Collaborator makes the entire process easy, secure, and transparent. Every site in our catalog is verified through Google Analytics, has a live audience, and includes feedback from advertisers. Simply assign tasks to site owners or accept advertising campaign offers from relevant websites, and get your content published on high-authority pages.
Why link builders choose Collaborator:
- A curated list of quality websites for guest link placement.
- 40+ filtering options for site selection and performance tracking in one dashboard, including data from Ahrefs and Serpstat.
- Fast turnaround—you’ll receive backlinks within days.
- A user-friendly platform for securely managing projects, teams, and budgets from a single Master Account.
With all these features, Collaborator is a trusted partner for fast, secure, and risk-free link building—benefiting both advertisers and publishers.
FAQ: popular questions about link building tools
How to choose the best link building tool for SEO?
The choice of backlinking software will depend on the results of your SEO work and the aim. Thus, if you need:
- a great source of link prospects: Ahrefs, SE Ranking, Google will serve the best,
- press list building and pitching features: BuzzStream, NinjaOutreach, PitchBox will do a great job,
- to establish communication through email: Hunter.io, Mailshake, Mailfloss will play a good role.
Also, read link building tools reviews.
What automated link building software to use to find domains for backlinks?
The best backlink software provides backlinks to a big number of high-quality websites and has a large number of parameters for selecting sites. Making deals easy and comfortable is also essential as both publishers and advertisers need to be sure they work with verified users, have secured payment solutions and data privacy. Collaborator can be your trusted partner offering the best link building software.
How can I find backlink opportunities & what link building websites can help me?
These are the main approaches for link building: earn links naturally with the content you create, and proactive reaching out to sites to try to get your link included on them. Using both of these methods with a combination of the best backlink tools allows succeeding in SEO. There are a lot of backlink building tools that provide users with a full package of SEO and SERP tools, including services for work with lists of influencers and media. For example, Collaborator is an easy-navigating marketplace for guest post where you can choose potential donor sites for link building and order publications. It offers lots of advantages for both advertisers who are interested in promoting their brand or product and website owners who are interested in website monetization via guest posts.
How to establish more comfortable and fast work with the tools for link building?
For this, use browser extensions that help the SEO specialist and Internet marketer to analyze sites faster without switching to the main tool. Read more about the best free plugins for search engine optimizers.
Conclusion
As you’re aware, link building tools for SEO help to massively scale your efforts which specialists spend on link building. Here we presented you with several of the best link building software that can skyrocket your SEO success and lead to the central aim of any business — greater revenue opportunities and sales increase.
