25+ Best SEO Blogs to Follow in 2025

SEO is like that one friend who’s always changing their look. One day they’re all about keywords, the next day it’s all about voice search. Keeping up can be a challenge, but it’s also essential if you want to stay at the top of your game. 

That’s why we’ve decided to ask 50 experts about the best SEO blogs to follow in 2025. These blogs are the go-to sources for SEO news, tips, and strategies that can help you navigate the ever-evolving world of search engine optimization.

As we said, SEO isn’t static — it’s constantly evolving. Search engines like Google are always tweaking their algorithms, introducing new features, and shifting what’s important for ranking. To stay ahead, you’ve got to stay informed. SEO blogs are the perfect place to get all the latest updates, best practices, and expert insights.

By following these blogs, you can:

• Stay on top of algorithm changes
• Improve your website’s rankings
• Boost your organic traffic and conversions
• Get practical tips from industry experts

Need proof? A study by HubSpot shows that businesses that regularly blog receive 55% more website visitors. So, imagine what staying updated with the best SEO blogs could do for you!

Now, let’s dive into the blogs that should be on every SEO enthusiast’s radar. These blogs cover everything from technical SEO to content marketing, so there’s something for everyone.

But first, here’s a little rating from our experts: out of 50 people we questioned, these were the most popular answers.

While there were some clear favorites, many others received recognition as well. Let’s break down each one of them in detail below.

Ahrefs Blog

First one in our rating, Ahrefs Blog, is a heavyweight in the SEO world. If you’re looking for actionable insights and detailed case studies, this blog has you covered. It’s like the Swiss army knife of SEO blogs — practical, comprehensive, and packed with tools and tips that will make your SEO game stronger than ever.

Boni Satani

Co-Founder of Zestard Technologies Private Limited

Ahrefs Blog had the biggest impact. Ahref's blog and videos are quite informational and insightful.

Kaumudi Tiwari

Lead - Digital Marketing at Zonka Feedback

Their detailed case studies and keyword research guides have directly influenced my SEO strategies.

Aditya Soni

Head of Growth at Clearinfo

The Ahrefs blog has been the most significant influence on my SEO journey. I began learning SEO by exploring the actionable insights shared in their blogs, especially the content written by Joshua Hardwick. Their posts are always straightforward and include practical information, making them easy to understand and apply.

Search Engine Journal

The second blog on our experts’ list, Search Engine Journal (SEJ), is one of those blogs that you can’t afford to ignore. It’s got everything from industry updates to in-depth guides on technical SEO, and it’s constantly keeping you in the loop with the latest trends and algorithm changes. If you want to stay ahead of the curve, this is the place to be. 

Neal Schaffer

Fractional CMO (Chief Marketing Officer) at NealSchaffer.com

Search Engine Journal consistently publishes timely and insightful content that helps keep me updated. When I look for content to curate for my weekly newsletter I often find myself using their excellent content.

Elena Dyulgerova

Senior SEO at Scalerrs

Search Engine Journal allows me to stay on top of industry news.

Lauren L. Walter

Director of Search & Content at Online Optimism

For me, the biggest benefit of reading Search Engine Journal's blog is staying up to date on the latest news in SEO, whether it's Google algorithm updates and their impact or how AI is affecting organic traffic. But they also have tons of practical, step-by-step articles on different SEO strategies that are extremely helpful.

Search Engine Land

Search Engine Land is like that trusted friend who always knows what’s going on. Whether it’s breaking news about Google’s latest algorithm change or offering fresh perspectives on content strategy, this blog is packed with insights that’ll help you stay sharp.

Andrew Holland

Director of SEO at JBH

I read a few SEO blogs these days, but I tend to focus on Search Engine Land because I can get up to speed on search news faster, and many of the articles provide me options for thinking differently. To go slightly against the grain here, my advice is for SEOs to read blogs and watch YouTube vidoes from people in general brand marketing. Anything that Mark Ritson writes is a must read.

Garrett Sussman

Director of Marketing at iPullRank

Search Engine Land and Search Engine Roundtable are the best way to stay on top of the news and hear from a wide variety of voices in our industry.

Mike Nesselbeck

Founder & SEO Consultant at Demand Path

Search engine land has been great at providing timely updates and news related to SEO. Keeping community opinions and analysis open for discussion and making SEO information accessible.

Moz Blog

Moz Blog, also making our top–5, has been a staple in the SEO community for years. Known for its depth and reliability, Moz offers expert-level advice on everything from technical SEO to content strategy. If you’re serious about SEO, Moz is the blog that’ll keep your knowledge sharp and your strategies on point.

Ila Bandhiya

Senior Digital Marketer at Middleware

Google Search Central, Moz Blog, and Ahrefs Blog have had the biggest impact on my work. They provide comprehensive, up-to-date insights and best practices that have shaped my approach to SEO, keeping me informed about algorithm updates, technical SEO advancements, and content strategies.

Google Search Central

Google Search Central is the official source for everything Google. If you want to understand exactly what Google is looking for in terms of quality content, or avoid penalties, this is your go-to blog. It’s like having a direct line to the search engine giant’s inner workings — always up-to-date and completely reliable.

Kaumudi Tiwari

Lead - Digital Marketing at Zonka Feedback

Google Search Central is a must-follow for understanding Google's guidelines and avoiding penalties.

Mohit Nirmal

Growth Marketer at Saleshandy

I mostly go to Google Search Central Blog and SE Ahrefs Blogs. Other blogs are just rewritten copy of those. If you ask me, my go-to blog for SEO advice is Google Search Central and Ahrefs blogs.

iPullRank Blog

When it comes to in-depth, technical SEO content, iPullRank Blog is where the pros go. Known for its data-driven insights and thorough analysis, iPullRank takes a deep dive into SEO, content marketing, and PR strategies. If you need a solid understanding of how to align your SEO with broader marketing goals, this blog is your best bet.

Scott Gabdullin

Founder of Authority Factors

When I need a deeper technical analysis, iPullRank is my go-to resource. For content that sits at the intersection of SEO, content marketing, and PR, I turn to Ahrefs or BuzzStream.

Garrett Sussman

Director of Marketing at iPullRank

iPullRank Blog, Ahrefs Blog, Moz Blog, Google Search Central, Search Engine Land – Search Engine Land and Search Engine Roundtable are the best way to stay on top of the news and hear from a wide variety of voices in our industry.

Search Engine Roundtable

Search Engine Roundtable is like the news center for everything SEO. Owned by Barry Schwartz, this blog tracks Google update impacts, SEO chatter, and social media discussions to give you a preview of what’s coming next. It’s a must-read for anyone who wants to be one step ahead of the algorithm.

Ali Sayyed

Senior SEO & SEM Analyst at One Identity

Search Engine Roundtable keeps track of Google update impacts, as well as the SEO chatter on social that hints at what the updates are tackling. Knowing this early on helps me in gently adjusting the content rudder so my domains keep generating organic traffic at an increasing rate!

Women in Tech SEO Blog (WTS)

Women in Tech SEO Blog is a powerful resource that provides diverse perspectives on the industry, offering fresh insights and innovative approaches that you might not get from more traditional SEO blogs. WTS is about representation, empowerment, and building a more inclusive SEO landscape.

Lauren L. Walter

Director of Search & Content at Online Optimism

Women in Tech SEO Blog (WTS) elevates marginalized voices in the field and shares perspectives we might not otherwise hear.

Marie Haynes Blog

For anyone looking to understand the impact of Google updates, Marie Haynes Blog is a must-follow. Marie is an expert in SEO and the impact of algorithm changes, especially when it comes to site quality and penalties. She breaks down Google updates in a way that helps SEO professionals adapt their strategies accordingly, making this blog indispensable for staying in the know.

Maeva Cifuentes

Founder of Flying Cat

Marie Haynes Blog has been influential for keeping up with Google updates and understanding how they impact SEO.

Collaborator Blog

Collaborator Blog (yeah, the one you’re reading right now) is a great source for link building strategies, SEO guides, and expert roundups. Our team of content creators, as well as expert guest writers, is working on providing you with the most-relevant-only information, without any fluff. So whether you’re a newbie in the SEO industry or have years of experience behind you, you’ll find something new for yourself. 

Daniel Zabczyk

Head Of Outreach at Chilli Fruit

For link building, the Collaborator Blog is my go-to, offering practical advice and insights that refine my outreach approach.

SEO Blog by Aleyda Solis

SEO Blog by Aleyda Solis is a fantastic resource for anyone looking to sharpen their SEO skills. Aleyda is a recognized expert in the field, and her blog offers in-depth guides, case studies, and SEO strategies. Whether you're working on improving rankings or fine-tuning technical SEO, Aleyda’s blog is an excellent resource to learn how to deliver outstanding results for your clients.

Daniel Zabczyk

Head Of Outreach at Chilli Fruit

SEO Blog by Aleyda Solis provides a toolkit that sharpens different SEO skills and shapes how I deliver results for clients.

BrightLocal Blog

For those focusing on local SEO, the BrightLocal Blog is a top pick. BrightLocal provides a wealth of knowledge on local SEO best practices, case studies, and insights into how small businesses can leverage search to drive foot traffic and online conversions. If you want to improve local search rankings, this blog has the tips and tricks to get you there.

Saeed Khosravi

Founder & CEO of Nexunom

BrightLocal Blog has been pivotal in helping me keep up with the latest SEO trends and local SEO tips.

BuzzStream Blog

If you’re into the intersection of SEO, content marketing, and PR, look no further than the BuzzStream Blog. This blog provides excellent content that blends SEO with broader marketing strategies, offering tips on how to improve outreach, build relationships, and enhance your content’s performance across multiple channels.

Scott Gabdullin

Founder of Authority Factors

For content that sits at the intersection of SEO, content marketing, and PR, I turn to Ahrefs or BuzzStream.

SEO Blog by Surfer

When it comes to staying on top of the latest SEO trends, SEO Blog by Surfer is a must-follow. With its focus on data-driven SEO and content optimization, Surfer’s blog offers practical advice on how to improve your SEO efforts, whether it's through on-page SEO or exploring new tools and strategies to boost rankings.

Hardik Sonawala

Search Engine Optimization Executive at Upmetrics

I follow the SEO Blog by Surfer, Ahrefs Blog, Search Engine Journal, and Mangools Blog to stay updated with SEO trends.

Ecommerce SEO Blog by Freddie Chatt

When it comes to eCommerce SEO, Freddie Chatt’s blog is a go-to resource for actionable tips and expert insights. From optimizing product pages to boosting visibility on eCommerce platforms like Shopify and WooCommerce, this blog helps online retailers fine-tune their strategies to drive traffic and increase sales. If you’re looking to enhance your eCommerce SEO game, Freddie Chatt’s blog offers the practical advice you need.

SE Ranking Blog

SE Ranking Blog is your guide to mastering SEO for businesses of all sizes. Offering a wealth of articles on technical SEO, link building, keyword research, and more, SE Ranking ensures that you’re armed with the latest tools and strategies. Whether you’re a beginner or an experienced professional, this blog helps you take your SEO skills to the next level.

Mangools Blog

Mangools Blog is perfect for those who want a simpler, more accessible approach to SEO tools and strategies. The blog covers a range of topics, from link building to keyword research, and offers tutorials and case studies to help you navigate the SEO landscape. If you’re looking for easy-to-understand SEO advice and guidance, Mangools Blog is a great place to start.

Yoast SEO Blog

Yoast is one of the biggest names in SEO, and their blog is an essential resource for anyone looking to enhance their on-page SEO. From keyword optimization to understanding the latest algorithm changes, Yoast’s blog provides thorough insights into how you can improve your website’s content for better rankings. Plus, their focus on WordPress makes it especially useful for those using the platform.

Go Fish Digital Blog

Go Fish Digital Blog offers expert-level advice for SEO professionals who want to dive deep into digital marketing strategies. Covering everything from reputation management to technical SEO and link building, this blog serves as a comprehensive resource for staying ahead of the competition. Whether you're focusing on local SEO or national search, Go Fish Digital’s blog is a trusted source for actionable insights.

Shitty SEO Advice by Alex Horsman

If you want a little humor mixed in with your SEO knowledge, Alex Horsman’s Shitty SEO Advice is a must-read. While the name may sound a bit cheeky, the blog offers a refreshing take on the SEO industry, calling out common myths, misconceptions, and "bad advice" that circulates. It’s a fun way to learn, laugh, and stay on top of what really works in SEO.

SEO Blog by Sitechecker

Sitechecker’s blog is a great resource for those looking to understand how to analyze and improve their website’s performance. With a focus on technical SEO audits, content optimization, and performance tracking, the SEO Blog by Sitechecker provides in-depth analysis and practical tips to help you refine your SEO efforts and boost your rankings.

SEO Results Blog

For those interested in tracking their SEO success, the SEO Results Blog is all about measuring and improving performance. With detailed insights into how to track SEO results, interpret analytics, and adjust your strategy, this blog is perfect for anyone looking to ensure their efforts are actually paying off in terms of traffic and conversions.

Keyword Insights Blog

Keyword Insights Blog is a great resource for those looking to get more granular with their keyword research and targeting strategies. Offering valuable advice on long-tail keywords, search intent, and keyword competition, this blog is perfect for marketers and SEO professionals who want to optimize their content for maximum visibility and traffic.

Conductor Blog

Conductor Blog is an invaluable resource for marketers aiming to combine organic search strategies with customer-first content. Known for its data-driven approach, the blog covers topics such as SEO, content marketing, and digital transformation, making it a must-read for professionals who want to stay informed about the latest industry trends. With insights from Conductor’s own team of experts and practical tips to enhance visibility and engagement, this blog empowers readers to drive meaningful results for their businesses.

Metric Theory Blog

Metric Theory Blog is a treasure trove of expertise for those focused on paid search, social advertising, and cross-channel marketing. The blog dives into strategies for maximizing ROI through data analysis, campaign optimization, and innovative ad techniques. Perfect for marketers looking to integrate SEO with paid media efforts, Metric Theory’s content is both insightful and actionable, offering clear guidance for achieving measurable success in competitive digital spaces.

Promodo Blog

Promodo Blog is an excellent destination for businesses looking to enhance their online presence in Eastern European markets and beyond. With a focus on SEO, UX/UI, and eCommerce, the blog delivers practical strategies for improving website performance and driving conversions. Whether you’re an established brand or a growing company, Promodo’s expertise in regional and global digital marketing trends ensures you’ll find valuable insights to help you thrive online.

Now, to summarize everything (and for your convenience) we’ve combined a list of all blogs into a table, having it all in one place.

The SEO world never stops evolving, and staying ahead means being plugged into the right sources. With expert insights from these top SEO blogs, you’ll be armed with the knowledge you need to tackle algorithm updates, optimize your content, and refine your SEO strategies. Whether you’re just starting out or a seasoned pro, the blogs listed here will provide you with the tools and tips to succeed.

As we move into 2025, remember that SEO is a marathon, not a sprint. The key to success is consistency — so make it a habit to check in with these blogs regularly. By doing so, you’ll not only keep up with the latest trends but also gain a deeper understanding of how SEO can shape your digital presence.

Bookmark these blogs, stay informed, and get ready to take your SEO game to the next level in the new year!