Best SEO Affiliate Programs: Top 35+ Programs Compared

Finding SEO affiliate programs isn't difficult. Choosing the right ones to promote is. The best affiliate programs are the ones that fit your audience, niche, and content strategy. Go with the wrong one and you’ll face months of missed recurring revenue and low-converting recommendations.

Instead of another unorganized roundup, this guide compares the best SEO affiliate programs by category. We've compared the details that matter, so you don't have to spend hours opening dozens of affiliate pages.

By the end of this guide, you'll know which affiliate programs tend to convert the best, how to choose the right partnership specifically for you, which mistakes to avoid, and how to grow your affiliate income over time.

We compared the affiliate programs using the information available on their official websites. The criteria included:

• Commission rate and structure, including recurring or one-time commissions
• Payout threshold and payment methods
• Affiliate support and promotional materials
• EPC (earnings per click), when publicly available
• Cookie duration
• Conversion potential
• Product reputation

When an affiliate program doesn't publicly provide a specific detail, we mark it as N/A rather than making assumptions or using unverified information.

The best SEO affiliate programs are grouped by category in this guide to make it easier for you to find relevant options without sorting through an unorganized list.

We’ve also created a comparison table to quickly see which SEO affiliate programs are worth exploring for your audience.

Let’s take a closer look at the affiliate programs included in each category, starting with link building and digital PR.

If your audience is interested in backlinks, guest posting, or digital PR, these affiliate programs can be a natural fit. They cover different approaches to link building, from marketplace-based content placement to managed SEO and white-label services, so you can choose an option that matches your audience.

Collaborator

Collaborator is a PR distribution and link-building marketplace that connects advertisers with verified publishers across more than 150 countries. The SEO affiliate program from Collaborator is well suited to SEO professionals, agencies, and digital PR specialists looking to promote a marketplace focused on guest posting, sponsored content, and link-building campaigns.

The program provides referral links and banners as promotional materials. Additionally, affiliates receive access to a dashboard for tracking registrations, deposits, and earned commissions.

Note: Before joining, review the affiliate terms, as Collaborator prohibits spam and other unethical promotional methods.

Join the Collaborator Affiliate Program

FATJOE

FATJOE is a white-label SEO service provider offering link building, digital PR, content creation, and local SEO services for agencies, freelancers, and in-house marketing teams. Affiliates get access to a dedicated dashboard to track referrals, commissions, and payouts, along with referral links for promotion.

Note: The program does not allow affiliates to earn commissions on their own purchases.

Join the FATJOE Affiliate Program

Loganix

Loganix provides managed SEO services, including link building, digital PR, content creation, and local SEO, helping agencies and businesses grow their online presence. Affiliates get access to promotional banners, referral links, and an affiliate dashboard to track commissions and performance.

Join the Loganix Affiliate Program

The next group of affiliate programs covers all-in-one SEO platforms, which can be a good fit for audiences looking for a broader SEO solution.

All-in-one SEO platforms bring the tools you need for everyday SEO work under one roof. They cover everything from keyword research and rank tracking to site audits, backlink analysis, and competitor research, making them a good fit for audiences looking for a complete SEO toolkit.

Semrush

Semrush is an all-in-one SEO and digital marketing platform for keyword research, competitor analysis, site audits, content marketing, and more. Affiliates get access to banners, referral links, creative assets, and a performance dashboard, with dedicated account managers available for support.

Note: Top-performing partners can unlock higher commissions and additional bonuses.

Join the Semrush Affiliate Program

Serpstat

Serpstat is an all-in-one SEO platform for keyword research, competitor analysis, backlink analysis, rank tracking, and site audits. Partners receive promotional assets, referral links, and tracking tools, with support from the affiliate management team.

Note: Top partners can earn additional bonuses.

Join the Serpstat Affiliate Program

Mangools

Mangools is an SEO toolkit for keyword research, rank tracking, backlink analysis, and SERP analysis. Affiliates get access to banners, referral links, educational resources, and an affiliate dashboard.

Note: Top-performing partners can earn up to 35% lifetime recurring commission. 

Join the Mangools Affiliate Program

Moz

Moz is a trusted SEO platform offering keyword research, site audits, rank tracking, and link analysis tools. The program includes promotional materials, referral links, and an Impact dashboard for monitoring referrals, commissions, and overall performance. Dedicated support is also available through the affiliate program.

Join the Moz Affiliate Program

Morningscore

Morningscore is an all-in-one SEO platform that combines keyword tracking, backlink analysis, site audits, and competitor research in a beginner-friendly interface. Partners promote the platform through FirstPromoter, where they can track referrals and commissions.

Note: Top-performing affiliates earn 30% lifetime recurring commission, while self-referrals are not allowed.

Join the Morningscore Affiliate Program

Seobility

Seobility is an all-in-one SEO platform for website audits, rank tracking, backlink monitoring, and keyword research. After joining the program, partners receive ready-made banners, a personal affiliate link, and an affiliate dashboard to monitor earnings, with monthly recurring commissions available.

Join the Seobility Affiliate Program

Sitechecker

Sitechecker is an all-in-one SEO platform for website audits, rank tracking, backlink monitoring, and site performance analysis. The affiliate program provides promotional materials, referral links, and guidance from the support team.

Note: Partners can also earn an extra $10 for every referred coupon redemption.

Join the Sitechecker Affiliate Program

Next, let’s look at affiliate programs for keyword research and search intent tools, which can be a good fit for audiences focused on finding and targeting the right search queries.

Keyword research and search intent tools help SEOs find the right keywords, understand what users are searching for, and plan content around those insights. This group includes tools for rank tracking, keyword data, People Also Ask research, and AI-powered topical mapping.

Keyword.com

Keyword.com is a rank tracking platform built for SEO professionals and agencies that need accurate keyword and AI visibility data. The affiliate program includes ready-to-use marketing assets and a personal referral link, with recurring commissions paid for the lifetime of each referred customer.

Join the Keyword.com Affiliate Program

Keywords Everywhere

Keywords Everywhere is a browser extension that provides keyword research, search volume, competitor insights, and SEO metrics directly in search results. The affiliate program includes banners, referral links, and a reporting dashboard to help partners track referrals and commissions.

Join the Keywords Everywhere Affiliate Program

AlsoAsked

AlsoAsked helps SEO professionals uncover Google’s People Also Ask questions to improve keyword research and content planning. The affiliate program runs through Rewardful, where partners can manage referrals and commissions.

Note: Brand PPC is not permitted.

Join the AlsoAsked Affiliate Program

TopicalMap AI

TopicalMap AI helps SEO professionals build topical maps and content clusters with AI to strengthen topical authority. Affiliates receive a marketing kit, referral link, and a real-time dashboard for tracking performance.

Note: Early partners who generate three or more sales also qualify for a $100 bonus.

Join the TopicalMap AI Affiliate Program

Next, let’s look at affiliate programs for content optimization and AI SEO tools, which can be a good fit for audiences focused on creating and improving search-driven content.

Content optimization and AI SEO tools help SEOs create and improve content based on search data. This group includes platforms for content optimization, AI-powered SEO, entity optimization, and on-page analysis.

Surfer SEO

Surfer is an AI-powered SEO platform for content optimization, keyword research, rank tracking, and topical authority. Partners can access branded marketing assets and monitor results through the affiliate platform.

Note: Higher referral volumes unlock increased commission tiers.

Join the Surfer SEO Affiliate Program

Frase

Frase is an AI-powered SEO platform that helps create, optimize, and improve content for search engines and AI search. The program includes banners, landing pages, and email templates, while a real-time dashboard lets partners monitor clicks, conversions, and commissions. Dedicated affiliate support is also available.

Join the Frase Affiliate Program

InLinks

InLinks is an AI-powered SEO platform focused on entity SEO, internal linking, and content optimization. Affiliates earn 15% recurring commission for up to two years and can link to any page on the website. The program also supports coupon tracking, PayPal payouts, and direct lead submissions.

Join the InLinks Affiliate Program

PageOptimizer Pro

PageOptimizer Pro is an AI-powered on-page SEO platform that helps optimize content using data-driven recommendations. Affiliates gain access to promotional materials, referral links, and a real-time dashboard for tracking performance. Ongoing support is available for approved partners.

Join the PageOptimizer Pro Affiliate Program

For website health and technical performance, the following affiliate programs focus on tools that help SEOs uncover issues, analyze websites, and improve search performance.

Technical SEO affiliate programs cover a range of tools for keeping websites healthy and identifying issues that can affect search performance. This group includes platforms for technical audits, SEO testing, site speed optimization, website monitoring, and large-scale website analysis that offer affiliate programs.

JetOctopus

JetOctopus is a technical SEO platform for large-scale website crawling, log analysis, and AI search visibility. Partners receive exclusive promotional materials, a personal partner area to track earnings, and early access to product updates. Sales are handled by the JetOctopus team after referral.

Join the JetOctopus Affiliate Program

SEOTesting

SEOTesting helps SEO professionals measure the impact of content and technical SEO changes using Google Search Console and GA4 data. Affiliates receive a unique referral link to promote the platform, while support is available via email. The program is open by request.

Join the SEOTesting Affiliate Program

URL Profiler

URL Profiler is a bulk SEO data and auditing tool that helps SEOs analyze links, content, domains, and social data. The affiliate program lets partners share a referral URL and earn recurring commissions, with monthly PayPal payments and a minimum payout threshold.

Join the URL Profiler Affiliate Program

NitroPack

NitroPack is a website speed optimization platform that combines caching, image optimization, CDN, and other performance features in one service. Affiliates get a free test account, promotional resources, and an Everflow dashboard for tracking clicks, conversions, and earnings. Dedicated partner support is also available.

Join the NitroPack Affiliate Program

UptimeRobot

UptimeRobot is a website monitoring service that helps businesses track uptime, response times, SSL certificates, and domains. Its affiliate program lets partners share referral links and earn commissions on referred customers. Affiliates can track referrals through their account, with monthly PayPal payouts.

Join the UptimeRobot Affiliate Program

For audiences focused on finding leads and building business connections, these affiliate programs offer tools for email discovery, contact verification, prospecting, and outreach.

Outreach and prospecting tools help marketers find potential customers, verify contact details, and turn prospects into leads. The programs in this group cover email finding, lead generation, verification, and automated outreach, making them a natural fit for audiences interested in sales and B2B marketing.

Hunter.io

Hunter.io is an all-in-one outreach platform for finding and verifying professional email addresses and managing personalized email campaigns. Affiliates get access to branded visuals, content resources, and a dashboard for tracking clicks, conversions, and commissions. The program also provides an Affiliate Resource Center with guides and case studies.

Join the Hunter.io Affiliate Program

Snov.io

Snov.io is a sales automation platform with tools for email finding, verification, prospecting, and outreach. Its affiliate program provides promotional materials, referral links, and a dashboard for tracking referrals and commissions. Partners can also access affiliate support and resources to help promote the platform.

Join the Snov.io Affiliate Program

FindThatLead

FindThatLead is a lead generation platform for finding contacts, verifying emails, prospecting, and running cold email campaigns. Its referral program lets partners share a referral link.

Note: Affiliates earn 10% in cash from referrals, while referred users receive a 10% discount.

Join the FindThatLead Affiliate Program

For publishers whose audiences work with WordPress, these affiliate programs offer practical ways to monetize content around on-page SEO, internal linking, and website optimization.

WordPress SEO plugins help users handle on-page optimization and other SEO tasks directly in WordPress. The affiliate programs in this group include all-in-one SEO plugins and tools focused on internal linking, giving partners different options to promote products that fit their audience and content strategy.

Rank Math

Rank Math is a WordPress SEO plugin that helps with content optimization, schema, rank tracking, and technical SEO. Affiliates can promote it with a personal affiliate link and track campaigns, statistics, and earnings through the affiliate dashboard. The program also provides clear promotional guidelines and support.

Join the Rank Math Affiliate Program

Link Whisper

Link Whisper is a WordPress SEO tool focused on internal linking, helping users find and add relevant internal links across their sites. Affiliates can promote the tool through their referral links, while the affiliate area provides access to earnings information.

Join the Link Whisper Affiliate Program

Linkilo

Linkilo is a WordPress SEO plugin focused on internal linking, with AI-powered link suggestions, topic clusters, broken-link checks, and other SEO features. Affiliates can promote it through reviews, articles, social posts, or video tutorials and track referrals, conversions, campaigns, and payouts in their affiliate report.

Join the Linkilo Affiliate Program

If your audience serves businesses that rely on local visibility, the following affiliate programs is your choice. They focus on tools for managing local rankings, business profiles, and reputation.

Local SEO affiliate programs are a good fit for audiences working with Google Business Profiles, local rankings, and reputation management. The programs below focus on tools for tracking local visibility and managing business profiles, with recurring commissions available from both programs.

Local Falcon

Local Falcon is a local SEO and AI visibility platform that tracks rankings across Google Maps, Apple Maps, and AI search platforms. Its partner program provides a referral link, with paid advertising allowed as long as affiliates don't bid on Local Falcon branded keywords.

Join the Local Falcon Affiliate Program

Local Viking

Local Viking is a local SEO platform built around Google Business Profile management, GeoGrid rank tracking, and reputation management. Its affiliate program includes a built-in dashboard for tracking referrals and payouts, while affiliates earn recurring commissions on referrals to Local Viking and Local Brand Manager.

Join the Local Viking Affiliate Program

Website hosting is another relevant affiliate niche, especially for audiences building, managing, or optimizing websites. The programs below cover different hosting models, from managed WordPress to cloud and general web hosting.

Web hosting affiliate programs can be a good match for audiences building websites, managing WordPress projects, or running SEO campaigns. The programs below cover managed WordPress, cloud, and general web hosting, with different commission models and affiliate resources to suit different types of publishers.

Cloudways

Cloudways is a managed cloud hosting platform relevant to SEO professionals running websites and WordPress projects. Affiliates get promotional banners, an affiliate panel with real-time performance tracking, and dedicated affiliate support.

Note: Cloudways currently states that affiliates can choose between three commission structures: Slab, Hybrid, and Custom. It also has a Two-Tier Affiliate Program, where affiliates can refer other affiliates and receive 7% of the commission those sub-affiliates earn.

Join the Cloudways Affiliate Program

Kinsta

Kinsta is a managed WordPress hosting platform built for websites of different sizes. Affiliates get custom links, promotional banners, a dedicated dashboard for tracking referrals and payments, and access to affiliate support and resources.

Note: Kinsta also offers co-branded landing pages and test accounts to eligible affiliates.

Join the Kinsta Affiliate Program

SiteGround

SiteGround provides web hosting for websites, WordPress, WooCommerce, and cloud projects. Affiliates get ready-made banners, campaign tracking, and affiliate support, with performance optimization consulting available on request.

Note: The program also offers custom creatives, including landing pages and banner sizes.

Join the SiteGround Affiliate Program

Hostinger

Hostinger provides web hosting, WordPress hosting, VPS, and other website services. Affiliates get access to a dedicated dashboard, branded marketing materials, and campaign tracking tools. The program also offers performance-based commissions and professionally designed banners and screenshots for promotion.

Join the Hostinger Affiliate Program

WP Engine

WP Engine provides managed WordPress hosting for businesses and agencies. Affiliates get pre-designed banners, custom landing pages, an affiliate dashboard, and a dedicated Affiliate Manager.

Note: The program also offers custom discounts and bonus commissions for multiple referrals.

Join the WP Engine Affiliate Program

After reviewing the best affiliate programs by category, it’s worth taking a step back and looking at how SEO affiliate marketing actually works and what you can expect from these partnerships.

An SEO affiliate program is a great opportunity to earn money only by recommending SEO tools and services to your audience. In other words, it can provide a source of passive income that requires minimal effort.

The process is fairly simple. You join an SEO affiliate program, get your referral link, and add it to your blog posts, reviews, comparison pages, social media content, or other promotional channels. The program tracks registrations or purchases through the link and credits you with the resulting commissions.

SEO affiliate programs differ on the commission structure and cookie duration:

• Some programs pay a one-time commission for a new customer, while others offer recurring commissions for as long as the customer remains subscribed.
• The cookie duration determines how long a referral can be attributed to you after someone clicks your unique referral link. Typically, it ranges from 14 days to lifetime.

When you reach the program's minimum payout threshold, if it has any, commissions are usually sent through a supported payment method such as PayPal, bank transfer, or another payment platform.

So let’s find out whether promoting SEO affiliate programs is worth your time.

There are many reasons to promote SEO affiliate programs, especially if your audience already includes people who use SEO tools and services:

• High customer lifetime value. Many SEO tools and services are used continuously, which can create more value from a single referred customer.
• Recurring subscriptions. Some affiliate programs pay commissions for as long as a referred customer remains subscribed.
• Evergreen demand. Businesses and SEO professionals regularly need tools for keyword research, content optimization, link building, technical SEO, and other tasks.
• Broad professional audience. SEO affiliate programs can appeal to B2B audiences, including agencies, freelancers, consultants, bloggers, and in-house marketers.
• Wide range of products. You can choose programs that match your content, from SEO platforms and hosting to link-building services and specialized tools.

SEO affiliate programs have great potential to become a source of passive income. However, before diving into the affiliate world, it’s important to understand which programs convert best to avoid wasting hours of work for little or no return.

There’s no single type of SEO affiliate program that converts best for every audience. Conversion rates depend on how well the product matches the people you’re reaching, how easy it is to try or buy, and how much trust the brand already has.

The program with the highest commission isn't necessarily the one that will generate the most affiliate revenue. A lower-paying program with strong product-market fit and high purchase intent may perform better than a program offering a higher commission.

Commission value certainly isn't the primary factor to consider when choosing the right SEO affiliate program for you. Let's look at the questions you should ask yourself to make the right choice.

The right SEO affiliate program should match your audience, content, and the type of products or services you can naturally recommend. Instead of choosing based on commission alone, consider these questions:

• Is your audience beginners or agencies? Choose products that match their experience and needs. A beginner-friendly SEO tool may work well for a general SEO blog, while agencies may be more interested in advanced platforms or professional services.
• Do you prefer recurring income? If so, look for programs that pay recurring commissions rather than one-time payments. This can allow you to earn from a customer beyond their initial purchase.
• SaaS or services? Decide whether your audience is more likely to subscribe to SEO software or purchase services such as link building, content creation, or digital PR.
• Global or local audience? Check whether the program's product, pricing, and terms suit the countries you target. Local SEO products may be a better fit if your audience works with businesses in specific locations.
• Commission or conversion rate? Don't judge a program by its commission percentage alone. A lower commission on a product that fits your audience well may generate more revenue than a higher-paying program that's harder to convert.

Before moving on to revenue growth, it’s worth looking at a few practical ways to get more value from the affiliate programs you choose.

Choosing good affiliate programs is only the first step. How you present them to your audience can have just as much impact on the results. These approaches can help you attract visitors with stronger purchase intent and create more opportunities for conversions:

• Write comparison articles. Compare similar SEO tools by features, pricing, use cases, and other factors that help readers choose between them.
• Create “best tools” lists. Build focused lists such as the best SEO tools for agencies, keyword research, link building, or technical SEO.
• Publish product reviews. Give readers an in-depth look at a specific tool, including its features, pricing, strengths, and limitations.
• Publish tutorials. Show readers how to use a tool to solve a specific SEO problem, making your affiliate recommendation part of a practical solution.
• Build topical clusters. Cover related topics around a broader SEO subject and link relevant articles together to attract visitors at different stages of the buying journey.
• Target commercial keywords. Focus on searches such as “best SEO tools,” “[tool] alternatives,” and “[tool] vs [competitor]” that indicate users are evaluating their options.
• Use email funnels. Recommend relevant tools through email sequences that provide useful information before introducing an affiliate offer.
• Track conversions. Monitor which pages, links, and content formats generate registrations or purchases so you can focus on what actually works.
• Diversify affiliate partnerships. Promote several relevant programs instead of relying on a single partner, giving your audience more options and reducing dependence on one affiliate program.

Before putting these strategies into practice, it’s also worth knowing which mistakes can limit your results or even put your affiliate commissions at risk.

Common affiliate mistakes can reduce both your conversions and your credibility with readers. So never focus only on commissions or adding affiliate links wherever possible, always remember that affiliate marketing works best when your recommendations are genuinely useful to your audience.

The key is to treat affiliate marketing as a way to provide useful recommendations, not simply as a way to earn commissions.

There’s no single SEO affiliate program that will work best for everyone. The most important thing is to choose programs that genuinely make sense for your audience. When the product solves a problem your readers already have, your affiliate recommendations are more likely to feel useful rather than promotional.

We’ve gathered a list of the best SEO affiliate programs in this guide and grouped them by category, so you can easily find options that fit your niche and audience. Use the comparison tables to review commissions, cookie durations, payout terms, and other important details before choosing the programs you want to promote.