How to Optimize Your Website for AI Search | Patryk Wawok
Key facts about Patryk Wawok
Patryk Wawok is the Founder & Head of Technical SEO at Organic Hackers, where he helps eCommerce and large-scale websites fix structural SEO issues that quietly limit growth. Specializing in technical strategy, crawl optimization, and index control, Patryk is known for turning bloated, inefficient sites into streamlined systems that perform.
With deep hands-on experience across complex platforms — including Shopify and JavaScript-heavy setups — Patryk focuses on infrastructure over trends. His work often centers on solving crawl waste, managing index bloat, and aligning rendering decisions (SSR, SSG, client-side JS) with search engine behavior.
What You’ll Learn
Is your website ready for AI search? And can AI crawlers actually see your content?
Season 3 of the Collaborator Podcast is here! ????️Meet our new host, Artur Perrella Glukhovskyy, as he welcomes Patryk Wawok, co-founder of Organic Hackers, to discuss technical SEO in 2026.
From JavaScript rendering and indexing to crawl budget and site speed, Patryk shares practical tips and some unexpected stories from working with large websites.
In this episode:
- 00:50 Meet Our New Host & Guest
- 05:25 Is Technical SEO Still Important in 2026?
- 07:40 How to Get Your Brand Recommended by AI Search
- 11:30 Which Marketing Channels Matter Most?
- 17:10 Technical SEO Problems That Affect AI Visibility
- 19:25 How to Check JavaScript Rendering Issues
- 23:25 Server-Side Rendering Best Practices
- 26:50 How to Check AI Crawler Accessibility
- 30:50 Technical SEO Mistakes & the 1.5 Billion Pages Case
- 36:00 How to Identify Crawl Budget Problems
- 41:59 Understanding Google Search Console Indexing Reports
- 49:10 Why Server Logs Matter
- 50:45 Does Website Speed Still Matter?
- 55:30 Three Technical SEO Priorities for the Next 90 Days
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