Year in Review: Updates, International Recognition, and Collaborator Events in 2025

At the end of December, as tradition goes, the Collaborator team reviews the year’s accomplishments, achievements, and results. For us, 2025 became another milestone of growth and transformation, marked by important platform improvements and new community achievements.

We actively expanded the catalog, scaled our presence in international markets, opened new opportunities for you to successfully promote SEO projects, improved convenience and efficiency across the marketplace, attended global industry events, and continued to grow the SEO community.

Thank you for your trust and for growing together with us year after year. We invite you to revisit the key moments of this past year in our short (well, not that short) 2025 recap.

Every day, we carefully selected, verified, and added trustworthy sites for publishing guest posts and PR materials — all so you can quickly and easily choose relevant platforms, promote your projects, and achieve stable search results.

In 2025, the Collaborator catalog continued to grow dynamically, filling with platforms from all over the world. More than 1,000 sites were added each month, each undergoing thorough manual moderation.

Today, Collaborator offers platforms across more than 40 thematic categories, in over 50 languages, and from around 150 countries. We’re committed to making global business promotion even simpler and more accessible.

Platform Geography

This year, several regions stood out in terms of catalog growth. The countries that added the most new publishers were the USA, France, Spain, and Poland, with notable growth also coming from Ukraine, the United Kingdom, and the Netherlands.

Thematic Diversity

In terms of the number of sites represented, the most popular categories look like this:

To explore platforms in your desired niche, use the thematic filters in the catalog. For even more convenience, you can sort sites by the date they were added — browse only new platforms and choose the ones most relevant to your needs.

And here are a few more interesting stats from this year:

In 2025, Collaborator continued focusing on improving the platform to make the user experience even more convenient and comfortable. That’s why several major updates were rolled out this year.

Editing Published Articles

The published-article editing feature is a way for website owners to earn additional income and a quick solution for Advertisers who need to update anchors or URLs.

It’s a win-win: advertisers can submit requests to change anchors and URLs in already published materials — all that’s required is for publishers is to enable this feature either for free or for a fee of 5–20% of the placement cost.

You can watch a quick walkthrough below:

Automatic Competitor Analysis in Collaborator

Want to know where your competitors place backlinks? Collaborator offers free automatic competitor analysis, which allows you to:

• track key SEO metrics — DR, number of referring domains, organic traffic, and competitor keywords.

• see where competitors get their backlinks.

• quickly discover sites suitable for your project’s promotion.

• optimize your link-building strategy without spending hours on manual analysis.

Google AI Overviews (AIO) in Collaborator: a New Metric for Effective Link-building

In 2025, a new metric appeared in the catalog — Google AI Overviews (AIO). In your Collaborator account, you can now track how many keywords a site appears for in Google’s AI-generated answers.

What this means for you:

• an additional parameter for selecting the most relevant platforms for article placement.

• the ability to adapt your link-building strategy to AI-driven search.

• higher campaign efficiency.

You can enable the AIO metric display in the catalog settings and easily filter platforms by Google AI Overviews.

We are confident that even more product improvements, major updates, and small but impactful enhancements lie ahead — all to ensure maximum convenience when using the platform.

In 2025, our priority remained the same — to create accessible, practical, and high-quality educational content for the global SEO community.

While many of our live events were held for local audiences, two key formats became especially valuable for English-speaking SEO professionals:

New Season of the Collaborator Podcast 

This year, we launched a new season of our English-language podcast hosted by the charismatic Samy Ben Sadok.

So far, the season includes three insightful episodes featuring international SEO experts — with more to come.

👉 Tune in on your favorite platform:
Spotify | YouTube | Apple Podcasts

Useful Articles in Our Blog

In 2025, we published over 40 expert materials on the Collaborator blog. Here, you can explore industry news, announcements of key digital marketing events, and updates about Collaborator’s features and achievements. You’ll also find detailed guides, expert insights, and case studies to strengthen your SEO and link-building skills.

Read the top articles now:

• Best Free SEO Courses Worth Taking in 2026
• +1469% Traffic in 2 Years: E-Commerce SEO Case Study by WEDEX
• Do Backlinks Work for AI Assistants and AI Overviews?
• JavaScript SEO – How to Optimize SPA Sites for Search Engines and AI
• How Many Backlinks Do I Need to Rank in 2026?

Thank You to Our Experts

We’re grateful to every expert, speaker, and contributor who helped us share knowledge throughout the year — whether in podcasts, blog interviews, or collaborative content.
Together, we’re helping the global SEO community grow, learn, and stay ahead of the curve.

Recognition and Achievements of Collaborator in 2025

For Collaborator, 2025 was also a year of international recognition. We received awards from TechBehemoths, SoftwareSuggest, and G2.

We’re proud to share our successes on the global stage — and grateful for your feedback on Trustpilot, G2, and other platforms. We value constructive criticism, suggestions, and ideas for improving functionality. Your input helps us grow and become better every year.

SEO Events: Collaborator Abroad

We cannot overlook the many trips to leading SEO events around the world. Throughout the year, Collaborator visited Lisbon, Chiang Mai, London, Athens, and Zagreb — joining events as sponsors, speakers, or online participants.

In May, we attended SEO Mastery Summit in Vietnam. It was an intense week of practical sessions, hands-on workshops, and deep dives into global SEO trends. We connected with specialists from Asia, Europe, and the US, and had a ton of fun doing it.

In October, we became a sponsor of Ahrefs Evolve in San Diego. As sponsors, we had the chance to join a tight-knit community of advanced SEO practitioners and product builders.

And of course, we visited the largest and most well-known SEO conference in the world — BrightonSEO. The scale was incredible: dozens of talks, thousands of attendees, and a nonstop flow of fresh ideas. We showed up with a huge booth, tons of merch, free beers and Samy Ben Sadok dressed as a segull. The energy was unmatched.

Each of these experiences gave us not only valuable insights into where the SEO world is heading, but also new colleagues, partners, and friends.

Our goal is to make Collaborator a place where advertisers and website owners can easily and quickly find each other — and where the entire interaction process is as comfortable, pleasant, and intuitive as possible.

We enter 2026 with gratitude to everyone who has been with us and continues to stay, and with inspiration, optimism, and a strong desire to keep improving for you.

Wishing you successful deals in the New Year 2026🎄