Collaborator.pro at SEO Mastery Summit 2025 Recap: Behind the Scenes

The SEO Mastery Summit 2025 in Ho Chi Minh City was an event to remember, and Collaborator.pro was thrilled to be part of it as a sponsor. As our first time sponsoring an event of this scale, we knew we had to go all in: not just with a booth, but with an entire experience. 

But first of all, a huge shout-out and thank you to Mads Singers for an amazingly organized and coordinated event which brought together so many bright minds from around the world.

Oleksandra Khilova being congratulated on a great speech by Mads Singers, Craig Campbell, and Andrea Abbodanza

We shared the stage with the best — among SEO bright minds such as Kasra Dash, Kalin Karakehayov, Amanda Walls, and many others; our very own Oleksandra Khilova delivered a powerful session on technical SEO for e-commerce.

We didn’t just sponsor the event — we were everywhere. Branded coconut water cans were on every table, our logo was everywhere, and attendees couldn’t help but notice us.

Collaborator's branded coconut water was on every table

We connected with industry leaders — from casual chats to deep strategy talks, we strengthened relationships and built new ones with some of the biggest names in SEO. Take a look at this short recap to see how many familiar faces you can spot (spoiler: it’s hard to count).

For those of you who prefer reading over watching, dive in for a quick rewind. 

Who says SEO can't be fun?

Our booth at SEO Mastery Summit was more than just a place to demo our link building platform. We wanted attendees to not only learn about Collaborator.pro but also leave with unforgettable memories. 

And judging by the crowd we pulled in, we think we nailed it.

Shout out to our booth visitors! Featured are FatJoe, Steven Khanna, Saket Aggarwal, and SEO Jesus

 There were inside jokes (if you know, you know)

And unexpected meetings with people we've only seen on screen before:

Collaborator's CMO Mykhailo Shcherbachov and Playstack's CEO Mike Dee

Here’s a quick taste of what we did at SEO Mastery:

• Mini bowling: because knocking down obstacles (like tough SEO challenges) is always satisfying
• Google Core Update Simulator: a game where attendees got a taste of how unpredictable and chaotic search engine updates can be
• SEO fortunes: we handed out SEO-themed fortunes (like fortune cookies, but without the cookies) predicting how the conference will go for each attendee 

What's a great event without some top-notch swag? We brought plenty, and it was a hit.

• Baglinks (because who doesn't love a good link building pun?)
• "Don't make me nofollow you" T-shirts that only real SEOs  would appreciate
• Customizable caps that our talented Creative Designer, Anastasiia, hand-drew on the spot, making each cap a one-of-a-kind souvenir
• Stickers with SEO spins on popular movies (think "Wolf of SERP Street" and "Ranking Bad")
• Branded coconut water, which was an absolute blast (because hydration is key, especially in the energy of a conference)

To make things even more interesting, we ran a small giveaway: attendees who took a picture at our booth and posted it on LinkedIn had a chance to win a Collaborator-blue iPad. The energy around this contest was amazing, and the photos were absolutely fantastic: full of creativity, fun poses, and genuine excitement. 

Take a look at the rest of the photos at Collaborator’s Linkedin

Beyond the fun and games, we were also proud to contribute to the educational aspect of SEO Mastery Summit. Our very own Oleksandra Khilova took the stage to share her expertise on technical SEO for e-commerce. Her session explained how rendering methods, faceted navigation, duplicate content, and internal linking can make or break organic performance — and offered clear, actionable solutions to improve site scalability, crawlability, and profitability.

Oleksandra Khilova giving a presentation on technical SEO for e-commerce on stage of SEO Mastery Summit 

Sponsoring SEO Mastery Summit 2025 was an incredible experience for Collaborator.pro. We connected with SEO professionals from all over the world, showcased our platform in a fun and engaging way, and strengthened our brand in the digital marketing community. Most importantly, we had a blast doing it.

This event was just the beginning. After seeing the impact and connections we made, we are more excited than ever to participate in and sponsor more events in the future. Expect even bigger and better things from Collaborator.pro in the coming months 🙂

A huge thank you to everyone who stopped by our booth, played our games, grabbed some merch, and attended Oleksandra's session. We can't wait to see you at the next event.

And before we meet IRL,  you’re always welcome to book a demo call if you’re ever looking for a quick chat or a walk-through of our platform. 

See you soon, and remember: great links start with great connections!