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Collaborator's SEO Podcast and Webinar Recordings

The recordings of all Collaborator webinars are archived here. to stay updated on announcements for new events
How to Build a No-Contract SEO Agency That Still Wins Clients | Sean Chaudhary
Webinar with Sean Chaudhary

Most agencies rely on long-term contracts to retain clients.

Sean Chaudhary built an agency that does the opposite.

In this episode of the Collaborator Podcast, host Samy Ben Sadok sits down with Sean Chaudhary, founder of Alchemy Leads, to break down how a no-contract agency model can actually improve client retention, trust, and performance.

Sean shares how his team combines automation, AI, SEO, and paid ads to close ~40% of leads while focusing on what clients actually care about: revenue.

This episode is all about building a modern agency that grows through results instead of lock-ins.

What you’ll learn:
• Why no-contract models create better incentives
• How automation improves lead generation and sales
• The difference between AI and automation
• Why clients care about revenue, not SEO reports
• Combining SEO + ads for stronger results
• How AI is changing agency growth
• Building long-term client trust through performance

Webinar Recording
How to Build a No-Contract SEO Agency That Still Wins Clients | Sean Chaudhary
How to Grow on LinkedIn in Under 1 Hour a Week w Artur Perella
Webinar with Artur Perella

 

Growing on LinkedIn doesn’t require hours every day — if you build the right system.

In this episode of the Collaborator Podcast, host Samy Ben Sadok sits down with Artur Perella, SEO/GEO Strategist, to break down how personal branding can drive real business results without turning into a full-time job.

No burnout. No chasing virality. No posting for the algorithm.
Just systems, consistency, and content that converts into inbound leads.

Expect practical frameworks, honest takes on long-term growth, and a clear strategy for turning content into a scalable acquisition channel.

→ What We Cover
How Artur generates ~150 LinkedIn followers per week in under 1 hour
Why most creators fail (and quit too early)
Video-first content as the fastest growth lever
How to repurpose content into a scalable system
Why consistency beats viral posts
Creating content that drives DMs — not just likes
Optimizing content for AI search and discovery

If you’ve been overthinking content, struggling with consistency, or not seeing results from personal branding — this episode will show you a simpler, more sustainable way to grow.

Webinar Recording
How to Grow on LinkedIn in Under 1 Hour a Week w Artur Perella
Less Content, More Traffic: Removing 300k Pages to Win SEO
Podcast with Patryk Wawok

 

Deleting 300,000 pages sounds reckless — until traffic doubles.

In this episode of the Collaborator SEO Podcast, host Samy Ben Sadok sits down with Patryk Wawok, Founder & Head of Technical SEO at Organic Hackers, to talk about what technical SEO looks like when growth stalls — and adding more content only makes things worse.

No hype. No AI shortcuts. No “just publish more.”
Just infrastructure, constraints, trade-offs, and decisions that actually move revenue.

Expect practical breakdowns, hard-earned lessons from large-scale sites, and a perspective that challenges the idea that SEO success comes from volume.

→ What We Cover
Why removing 300,000+ URLs doubled organic traffic
Crawl budget as a cost problem — not an abstract theory
How index bloat quietly turns small sites into “huge sites”
Shopify’s hidden SEO debt (variants, filters, feeds, parameters)
JavaScript rendering traps — SSR, SSG, and when they fail
Why most audits never get implemented
Why retainers outperform one-off recommendations
Why simplifying site structure helps both Google and LLMs

If you’ve ever tried to scale traffic by publishing more, struggled with bloated architectures, or felt that technical SEO is undervalued — this episode will likely change how you approach growth.

Podcast Recording
Less Content, More Traffic: Removing 300k Pages to Win SEO
Who Cares About Your Opinion? Test It. — SEO Experiments w/ Gus Pelogia
Podcast with Gus Pelogia

 

SEO opinions are everywhere — but how many of them actually survive a real experiment?

In this episode of the Collaborator SEO Podcast, host Samy Ben Sadok sits down with Gus Pelogia, Senior SEO & AI Product Manager at Indeed, to talk about what SEO looks like when opinions stop working and proof becomes the only currency.

No fluff, no “best practices,” no hot takes without data. Just the messy, real-world side of enterprise SEO: experiments, trade-offs, and decisions that actually ship.

Expect sharp insights, uncomfortable truths, and the kind of clarity that only comes from testing at scale.

What We Cover
“Who cares about your opinion? Run the test.” — why SEO debates don’t matter without data
How SEO A/B testing with causal impact really works
Why most “great SEO ideas” fail at enterprise scale
Product thinking for SEOs (and why it changes everything)
Working with engineers, PMs & legal — the unglamorous reality
GEO, AI Overviews & what’s actually worth paying attention to
Why documentation beats Slack messages every time
How SEO experimentation unlocked Gus’s move into Product Management

If you’ve ever argued about SEO, struggled to prove impact, or felt stuck at the checklist level — this episode will hit close to home.

Podcast Recording
Who Cares About Your Opinion? Test It. — SEO Experiments w/ Gus Pelogia
17 December
90% of LinkedIn Is Bots?! The No-BS SEO Branding Episode — with Peter Rota
Podcast with Peter Rota

LinkedIn in 2025 feels like a feedback loop — AI comments replying to AI posts, personal brands turning into templates, and authenticity fighting the algorithm.

In this episode, host Samy Ben Sadok sits down with Peter Rota (Tech & On-Page SEO specialist, one of LinkedIn’s most recognizable SEO voices with 70k+ followers) to talk about what personal branding actually looks like when you strip away the hacks and the noise.

Expect blunt takes, uncomfortable truths, and practical insights from someone balancing full-time work, freelancing, and a public personal brand — without burning out or playing LinkedIn games.

→ What We Cover
- How Peter built a 70k-follower personal brand without posting every day
- Why “90% of LinkedIn comments are AI” — and what that means for visibility
- Authenticity vs algorithms: what still works in 2025
- Freelancing while working full-time (and where most people fail)
- The reality of enterprise SEO and internal politics
- GEO / AIO panic, AI Overviews, and the future of search
- Building real products: ebooks, courses, tools
- Plus: a chaotic round of Quote Roulette ????

Podcast Recording
90% of LinkedIn Is Bots?! The No-BS SEO Branding Episode — with Peter Rota