Collaborator's SEO Podcast and Webinar Recordings
In this episode, Samy talks with Sam Dunning, founder of Breaking B2B, about building SEO programs around revenue, active demand, and measurable pipeline rather than traffic for traffic’s sake.
Sam explains when companies are too early for SEO, why category creators should first build awareness where their buyers already spend time, and how his team maps every commercial search and prompt a prospect may use when they are ready to buy.
They discuss
- Why Sam turns away prospects who are not ready for SEO
- How to distinguish active demand from category creation and awareness work
- How to build a money keyword and money prompt matrix Why sales calls, customer pain points, and competitor comparisons should guide content strategy
- How existing commercial pages can produce faster wins than publishing more top-of-funnel content
- How Breaking B2B structures its 90-day path to pipeline and revenue Why small teams can outmaneuver enterprise competitors through speed and fewer approval layers How partnerships, podcast guesting, guest articles, and backlinks helped build authority from zero
- Why one fully AI-written content project led to a major traffic collapse
- How the agency grew through cold outbound, LinkedIn, YouTube, paid distribution, and founder partnerships
- Where AI currently supports research, briefs, knowledge bases, reporting, and opportunity analysis
- Why listicles can still drive AI citations and, in one client case, 20–30 demos per month
- How Sam approaches hiring, delegation, client churn, and learning from operational mistakes
#SEO #SaaSSEO #B2BMarketing #AISearch #LinkBuilding #AgencyGrowth #ContentMarketing #CollaboratorPodcast
In this episode, Samy talks with Nik Vujic, founder of Get Stuff Digital, about the decisions SEO agency owners are making around clients, teams, AI, lead generation, and link building in 2026.
Nik shares the operating model behind his agency, including month-to-month client relationships, training people with little previous marketing experience, using AI without removing human judgment, and building authority through backlinks and digital PR.
They discuss:
- Why Get Stuff Digital uses month-to-month agreements instead of long retainers
- How flexibility, delivery, and referrals help the agency retain clients
- What SaaS founders now ask agencies about LLM and AI visibility
- Why GEO and AEO still depend on SEO fundamentals
- How Nik uses AI mainly for data analysis and faster delivery
- How agency owners can decide which team members to develop and retain
- Why cold outbound is a weak channel for high-ticket SEO agency services
- How personal branding, LinkedIn activity, and employee content support agency visibility
- Why backlinks, guest posts, digital PR, and authority building still matter
- How website templates and early indexation mistakes can damage organic growth
- How Nik is building an internal agentic system for project data, technical SEO, content, backlinks, and LLM tracking
#SEO #SEOAgency #AISearch #GEO #AEO #LinkBuilding #DigitalPR #AgencyGrowth #CollaboratorPodcast
In this episode of the Collaborator Podcast, Samy talks with Yagmur Simsek about networking, community building, and personal branding in SEO.
Yagmur shares how she grew Search 'n Stuff from small networking events into an international community, why relationships often create more opportunities than traditional outreach, and how professionals can get more value from conferences, speaking opportunities, and industry connections.
You'll learn:
- How to choose the right conferences
- Why networking still matters in SEO
- How to build a strong personal brand
- What sponsors should know about events
- How communities create business opportunities
#SEO #Networking #CommunityBuilding #PersonalBranding #DigitalMarketing #CollaboratorPodcast
Josh Peacock has spent years helping SEO and digital marketing companies hire better talent. His biggest lesson? Most hiring advice is broken, most CVs don't matter, and AI is changing recruitment faster than most people realize.
In this episode of the Collaborator Podcast, Josh shares how agencies can attract A-players, why traditional recruitment processes fail, and how AI is transforming hiring, lead generation, and agency operations. He also explains why company culture matters more than salary for top performers and what businesses need to do to stay competitive in the AI era.
You’ll learn:
- Why most agencies struggle to hire A-players
- What top candidates actually look for in employers
- Why CVs are becoming less important
- How AI is transforming recruitment and agency operations
- The biggest hiring mistakes marketing agencies make
- How to build teams that scale with your business
#SEO #AgencyGrowth #Hiring #Recruitment #AI #DigitalMarketing
Most agencies rely on long-term contracts to retain clients.
Sean Chaudhary built an agency that does the opposite.
In this episode of the Collaborator Podcast, host Samy Ben Sadok sits down with Sean Chaudhary, founder of Alchemy Leads, to break down how a no-contract agency model can actually improve client retention, trust, and performance.
Sean shares how his team combines automation, AI, SEO, and paid ads to close ~40% of leads while focusing on what clients actually care about: revenue.
This episode is all about building a modern agency that grows through results instead of lock-ins.
What you’ll learn:
• Why no-contract models create better incentives
• How automation improves lead generation and sales
• The difference between AI and automation
• Why clients care about revenue, not SEO reports
• Combining SEO + ads for stronger results
• How AI is changing agency growth
• Building long-term client trust through performance
