Collaborator's SEO Podcast and Webinar Recordings

Deleting 300,000 pages sounds reckless — until traffic doubles.

In this episode of the Collaborator SEO Podcast, host Samy Ben Sadok sits down with Patryk Wawok, Founder & Head of Technical SEO at Organic Hackers, to talk about what technical SEO looks like when growth stalls — and adding more content only makes things worse.

No hype. No AI shortcuts. No “just publish more.”
Just infrastructure, constraints, trade-offs, and decisions that actually move revenue.

Expect practical breakdowns, hard-earned lessons from large-scale sites, and a perspective that challenges the idea that SEO success comes from volume.

→ What We Cover
Why removing 300,000+ URLs doubled organic traffic
Crawl budget as a cost problem — not an abstract theory
How index bloat quietly turns small sites into “huge sites”
Shopify’s hidden SEO debt (variants, filters, feeds, parameters)
JavaScript rendering traps — SSR, SSG, and when they fail
Why most audits never get implemented
Why retainers outperform one-off recommendations
Why simplifying site structure helps both Google and LLMs

If you’ve ever tried to scale traffic by publishing more, struggled with bloated architectures, or felt that technical SEO is undervalued — this episode will likely change how you approach growth.

SEO opinions are everywhere — but how many of them actually survive a real experiment?

In this episode of the Collaborator SEO Podcast, host Samy Ben Sadok sits down with Gus Pelogia, Senior SEO & AI Product Manager at Indeed, to talk about what SEO looks like when opinions stop working and proof becomes the only currency.

No fluff, no “best practices,” no hot takes without data. Just the messy, real-world side of enterprise SEO: experiments, trade-offs, and decisions that actually ship.

Expect sharp insights, uncomfortable truths, and the kind of clarity that only comes from testing at scale.

→ What We Cover
“Who cares about your opinion? Run the test.” — why SEO debates don’t matter without data
How SEO A/B testing with causal impact really works
Why most “great SEO ideas” fail at enterprise scale
Product thinking for SEOs (and why it changes everything)
Working with engineers, PMs & legal — the unglamorous reality
GEO, AI Overviews & what’s actually worth paying attention to
Why documentation beats Slack messages every time
How SEO experimentation unlocked Gus’s move into Product Management

If you’ve ever argued about SEO, struggled to prove impact, or felt stuck at the checklist level — this episode will hit close to home.

LinkedIn in 2025 feels like a feedback loop — AI comments replying to AI posts, personal brands turning into templates, and authenticity fighting the algorithm.

In this episode, host Samy Ben Sadok sits down with Peter Rota (Tech & On-Page SEO specialist, one of LinkedIn’s most recognizable SEO voices with 70k+ followers) to talk about what personal branding actually looks like when you strip away the hacks and the noise.

Expect blunt takes, uncomfortable truths, and practical insights from someone balancing full-time work, freelancing, and a public personal brand — without burning out or playing LinkedIn games.

→ What We Cover
- How Peter built a 70k-follower personal brand without posting every day
- Why “90% of LinkedIn comments are AI” — and what that means for visibility
- Authenticity vs algorithms: what still works in 2025
- Freelancing while working full-time (and where most people fail)
- The reality of enterprise SEO and internal politics
- GEO / AIO panic, AI Overviews, and the future of search
- Building real products: ebooks, courses, tools
- Plus: a chaotic round of Quote Roulette ????

SEO is changing — but is it really dead, or just evolving into something even messier?

In the first episode of the new season, new host Samy Ben Sadok sits down with Samy Thullier, founder of Maverank (65k+ LinkedIn followers, $25M+ revenue generated, 12+ years in SEO), to unpack what’s next for the industry.

Expect hot takes, real talk, and the kind of chaos only two SEOs named Samy can bring.

→ What We Cover
“SEO is dead. Long live GEO.” — what that actually means
Generative Engine Optimization & AI Overviews
Scammy $99 courses, fake metrics, and programmatic SEO myths
Building a SaaS (Maverank) solo in a saturated market
Surviving clients, chaos, and LinkedIn fame
Predictions for SEO in 2026 (that might age like milk)

GIVEAWAY
Win 50% OFF Maverank — the SEO tool built by Samy Thullier.

To enter: → Like the Youtube video
→ Comment your biggest SEO hot take or favorite moment from the episode
→ The comment with the most likes wins!

Winner will be announced on LinkedIn and in YouTube comments.

Kalin Karakehayov — The Building Blocks of a Grey Hat SEO
Live session from Collaborator Conference

Kalin Karakehayov, founder of SEO.Domains, shares the real foundations of building and scaling a grey hat SEO empire. With 15+ years of experience in both SEO and domain name trading, Kalin offers a behind-the-scenes look at:

- The mindset behind aggressive SEO growth
- The team structure that drives scalable link building
- The tools, skills, and resources needed to dominate competitive niches
- And why psychology and longevity matter in this game

SEO.Domains has sold over 37,500 authority domains, shaping SERPs in iGaming, finance, and health. In recent years, Kalin has also turned his attention to the inner work — sharing insights on mindset and personal development for SEOs via his I Grow Younger (i.gy) project and YouTube channel.

 Watch this talk to learn what it really takes to build a sustainable SEO machine — from backlinks to brainwaves.