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Collaborator's SEO Podcast and Webinar Recordings

The recordings of all Collaborator webinars are archived here. to stay updated on announcements for new events
6 November
Practical Guide to Building Topical Authority for SEO
Podcast with Daniela (Dani) Leitner

In this episode of the Collaborator Podcast, we discuss Topical Authority for SEO with Daniela Leitner, author of the "Google Hates You" newsletter and an international SEO speaker. Daniela takes us through her journey in SEO, sharing strategies to build authority, rank higher, and stay relevant in an evolving search landscape.

Meet our guest: Daniela Leitner shares her unique insights on establishing topical authority, choosing niche topics, and creating content that stands out in competitive spaces. Drawing from her experience as a technical and strategic SEO consultant, Dani provides practical tips for both new and seasoned SEO professionals.

Podcast Recording
Practical Guide to Building Topical Authority for SEO
11 September
Soft Skills Every Great SEO Needs to Succeed
Podcast with Mads Singers

If you’ve ever thought SEO is just about keywords and backlinks, think again. In this episode, Mads Singers highlights the often-overlooked side of SEO: soft skills. These are the skills that make people want to work with you, follow your lead, and avoid miscommunication disasters.

You’ll discover why emotional intelligence is key for managing teams and clients, how building real relationships boosts retention, and why communication might be the most important SEO skill you didn’t realize you needed.

SEO isn’t just about ranking; it's about relationships, communication, and balancing technical expertise with human interaction. Plus, multitasking? It’s overrated. Mads shows you how to focus and actually drive results.

Podcast Recording
Soft Skills Every Great SEO Needs to Succeed
4 September
How to Find Internal Linking Opportunities
Podcast with Emily Gertenbach

In this episode, we’re breaking it down and showing you how to make it work for your website. These strategies can not only enhance the way users interact with your content but also give your rankings a nice boost.

We’re joined by Emily Gertenbach, an SEO pro with over 10 years of experience. She’s got some great, practical tips to share, along with easy-to-follow steps to help you get started.

What You'll Learn:
- How internal linking improves your site's SEO and user experience.
- Discover the tools and techniques professionals use to audit and optimize links.
- Understand the importance of proper anchor text and link placement.
- Hear real-world examples of successful internal linking strategies.

Podcast Recording
How to Find Internal Linking Opportunities
21 August
Building a Digital Marketing & PR Agency: Lessons from Amanda Walls
Podcast with Amanda Walls

In this insightful conversation with Amanda, a Director at Cedarwood Digital, we dive deep into the challenges and strategies behind building a successful SEO agency from scratch. Learn Amanda’s journey from journalism to digital marketing, discover the do's and don'ts of SEO, and gain expert tips on digital PR that will elevate your brand and business.

What You'll Learn:
- How to start and scale an SEO agency from zero
- The importance of networking and building a personal brand
- Navigating the complex world of digital PR for both exciting and "boring" industries
- Tackling SEO challenges like Core Web Vitals and technical SEO |
- Managing client relationships and avoiding toxic clients
- The great debate: Dofollow vs. Nofollow links – which ones really matter?

Whether you're a seasoned marketer or just starting out in digital, this video is packed with actionable advice, funny anecdotes, and valuable lessons from years of industry experience.

Podcast Recording
Building a Digital Marketing & PR Agency: Lessons from Amanda Walls
7 August
How to Run a Content Audit Using Free Tools + Free Template Inside
Podcast with Preeti Gupta

Content audits can feel overwhelming — especially when dealing with hundreds or thousands of pages. In this episode, SEO expert Preeti Gupta, founder of Packted, breaks down a clear, step-by-step process to run effective content audits using free tools and shares a ready-to-use SEO audit template to help you get started right away.

What you’ll learn:
- How to define audit goals and track the right metrics
- Which free tools to use for gathering insights
- How to find and fix common SEO issues (canonical tags, internal links, page speed, and more)
- Ways to improve content quality, structure, and user intent alignment
- Best practices for metadata, structured data, and image optimization
- Tips on identifying low-performing pages and repurposing content effectively

Whether you're an SEO specialist, content strategist, or marketer looking to improve organic performance — this episode is packed with actionable tips and free resources.

Download the FREE Content Audit Template:
https://docs.google.com/spreadsheets/u/1/d/1ENT8k38Q3bnBQG9o3IHTXc1eoHisQ4Iz5DgVN0SZu0s/copy

Podcast Recording
How to Run a Content Audit Using Free Tools + Free Template Inside