Collaborator's SEO Podcast and Webinar Recordings
In this episode of the Collaborator Podcast, we discuss Search Experience Optimization (SXO) with Georgia Tan , co-founder of Switch Key Digital and a renowned international SEO speaker.
Meet our guest: Georgia Tan shares her unique insights on how SXO blends SEO, user experience, and conversion rate optimization to create a seamless, personalized experience for customers. Giorgia discusses how to go beyond traditional SEO rankings and explains the impact of recent industry changes, customer personas, A/B testing, and more.
In this episode of the Collaborator Podcast, we discuss Topical Authority for SEO with Daniela Leitner, author of the "Google Hates You" newsletter and an international SEO speaker. Daniela takes us through her journey in SEO, sharing strategies to build authority, rank higher, and stay relevant in an evolving search landscape.
Meet our guest: Daniela Leitner shares her unique insights on establishing topical authority, choosing niche topics, and creating content that stands out in competitive spaces. Drawing from her experience as a technical and strategic SEO consultant, Dani provides practical tips for both new and seasoned SEO professionals.
If you’ve ever thought SEO is just about keywords and backlinks, think again. In this episode, Mads Singers highlights the often-overlooked side of SEO: soft skills. These are the skills that make people want to work with you, follow your lead, and avoid miscommunication disasters.
You’ll discover why emotional intelligence is key for managing teams and clients, how building real relationships boosts retention, and why communication might be the most important SEO skill you didn’t realize you needed.
SEO isn’t just about ranking; it's about relationships, communication, and balancing technical expertise with human interaction. Plus, multitasking? It’s overrated. Mads shows you how to focus and actually drive results.
In this episode, we’re breaking it down and showing you how to make it work for your website. These strategies can not only enhance the way users interact with your content but also give your rankings a nice boost.
We’re joined by Emily Gertenbach, an SEO pro with over 10 years of experience. She’s got some great, practical tips to share, along with easy-to-follow steps to help you get started.
What You'll Learn:
- How internal linking improves your site's SEO and user experience.
- Discover the tools and techniques professionals use to audit and optimize links.
- Understand the importance of proper anchor text and link placement.
- Hear real-world examples of successful internal linking strategies.
In this insightful conversation with Amanda, a Director at Cedarwood Digital, we dive deep into the challenges and strategies behind building a successful SEO agency from scratch. Learn Amanda’s journey from journalism to digital marketing, discover the do's and don'ts of SEO, and gain expert tips on digital PR that will elevate your brand and business.
What You'll Learn:
- How to start and scale an SEO agency from zero
- The importance of networking and building a personal brand
- Navigating the complex world of digital PR for both exciting and "boring" industries
- Tackling SEO challenges like Core Web Vitals and technical SEO |
- Managing client relationships and avoiding toxic clients
- The great debate: Dofollow vs. Nofollow links – which ones really matter?
Whether you're a seasoned marketer or just starting out in digital, this video is packed with actionable advice, funny anecdotes, and valuable lessons from years of industry experience.
