iGaming SEO in 2025: What’s Working (and What’s Not)? - Podcast with Ivana Flynn

What You’ll Learn
SEO for iGaming in 2025 — Diversify, Adapt & Win with Ivana Flynn
In today’s ever-evolving SEO landscape, one thing is clear: what worked last year won’t guarantee success today. In this high-energy episode, Oleksandra Khilova is joined by Ivana Flynn, one of the most respected voices in iGaming SEO, with 16+ years of experience navigating some of the most competitive SERPs out there.
What to Expect:
Ivana shares her insights on:
- Why diversification is the #1 strategy for SEO in 2025
- How to adapt your content for Zoomers, AI, and video-driven search
- Affiliate SEO that actually works—without burning your budget
- What makes backlinks worth paying for (and what’s just SEO theater)
- Her exact process for launching content in new, regulated markets
- How to create evergreen SEO assets using interviews, Reddit, and video
Whether you're a newcomer in affiliate SEO or running large-scale iGaming sites, this conversation is packed with real-world tactics, tough love, and forward-looking strategy.