Turning Data into Links: 100+ Backlinks from One Map — Podcast with Roni Shehu

What You’ll Learn

How a Single Map Earned Global Media Coverage — Digital PR in Higher Ed with Roni Shehu

In today’s digital PR landscape, brand visibility is everything—especially in competitive spaces like higher education. In this episode, Oleksandra Khilova sits down with Roni Shehu, VP of Operations at Manaferra, to unpack a powerful, data-driven digital PR campaign that earned mentions from Yahoo, Reddit, and global publishers.

What to Expect:

- How Roni’s team turned one simple idea into a viral campaign
- The tools, roles, and outreach strategy behind the scenes
- Why brand mentions > backlinks in the age of AI search
- Practical tips on measuring success—even when links aren’t guaranteed
- Real talk about mistakes, cultural nuance, and building long-term media relationships

Whether you’re working in higher ed, SaaS, or service-based SEO, this episode is packed with actionable insights for PR and content teams.

BONUS: Roni also shares a free Digital PR Checklist—perfect for anyone starting campaigns from scratch.