Collaborator's SEO Podcast and Webinar Recordings

If you're trying to scale link building in 2025, this episode is for you.
Joe Davies (FatJoe) shares how his agency delivers 5,000+ backlinks per month — without burnout, without strategy calls, and without spreadsheet chaos.

- What “link quality” actually means in 2025

- Why Fatjoe doesn't take big clients — and why that matters

- Digital PR vs guest posting: what’s worth your budget

- The real reason most SEO agencies fail to scale

- How to manage writers, outreach teams, and link checks at scale

- Smart ways to use AI (and where it can ruin your SEO)

Giveaway – Win $100!

We’re giving away:
→ $100 Collaborator.pro account credit
→ £100 Fatjoe credit

To enter, simply leave your biggest insight or question under the YouTube video

How a Single Map Earned Global Media Coverage — Digital PR in Higher Ed with Roni Shehu

In today’s digital PR landscape, brand visibility is everything—especially in competitive spaces like higher education. In this episode, Oleksandra Khilova sits down with Roni Shehu, VP of Operations at Manaferra, to unpack a powerful, data-driven digital PR campaign that earned mentions from Yahoo, Reddit, and global publishers.

What to Expect:

- How Roni’s team turned one simple idea into a viral campaign
- The tools, roles, and outreach strategy behind the scenes
- Why brand mentions > backlinks in the age of AI search
- Practical tips on measuring success—even when links aren’t guaranteed
- Real talk about mistakes, cultural nuance, and building long-term media relationships

Whether you’re working in higher ed, SaaS, or service-based SEO, this episode is packed with actionable insights for PR and content teams.

BONUS: Roni also shares a free Digital PR Checklist—perfect for anyone starting campaigns from scratch.

SEO for iGaming in 2025 — Diversify, Adapt & Win with Ivana Flynn

In today’s ever-evolving SEO landscape, one thing is clear: what worked last year won’t guarantee success today. In this high-energy episode, Oleksandra Khilova is joined by Ivana Flynn, one of the most respected voices in iGaming SEO, with 16+ years of experience navigating some of the most competitive SERPs out there.

What to Expect:

Ivana shares her insights on:
- Why diversification is the #1 strategy for SEO in 2025
- How to adapt your content for Zoomers, AI, and video-driven search
- Affiliate SEO that actually works—without burning your budget
- What makes backlinks worth paying for (and what’s just SEO theater)
- Her exact process for launching content in new, regulated markets
- How to create evergreen SEO assets using interviews, Reddit, and video

Whether you're a newcomer in affiliate SEO or running large-scale iGaming sites, this conversation is packed with real-world tactics, tough love, and forward-looking strategy.

Building high-quality backlinks doesn’t have to cost a fortune. In this guide, Jabez Reuben shares free creative link building strategies—including image outreach, brand mentions, and testimonials—so you can earn powerful links without spending a dime.

Key Takeaways:

• You don’t need a big budget to build powerful backlinks – Creative link building strategies allow you to earn links for free.
• Image outreach is a scalable, free link-building method – Publish images on free platforms, track where they are used, and claim backlinks at no cost.
• Brand mentions are untapped, free link opportunities – Many websites mention your brand but don’t link—just ask them!
• Testimonials help you secure homepage links for free – Companies love featuring testimonials, making this an easy way to earn high-authority backlinks.
• The best free link-building strategy is a mix of these methods – Combining image outreach, brand mentions, and testimonials creates a sustainable, cost-free approach to earning links.

Real-Time backlink analysis with Bibi Raven!

We know you're definitely aware of how crucial link building is to boosting SEO performance. But let’s be honest—it’s incredibly hard to build quality links, especially in niches where you're not an expert. 

Meet our guest, Bibi Raven A.K.A Bibi the link builder, a well known in the SEO industry as a link builder, to explore how to effectively use Ahrefs to identify high-quality backlinks and avoid spam, and tips for crafting outreach email subject lines. The conversation is full of practical advice for both beginners and seasoned SEOs, offering clear strategies for building links and improving your strategy.

What You'll Learn:

- How to analyze your backlinks and competitors effectively
- Balancing paid and organic backlinks for optimal SEO performance
- Ways to brainstorm for better outreach email subject lines
- How to find trends in any niche to create linkable assets that attract backlinks 
- Insights into improving your backlink portfolio and content writing for better results 

Struggling to make your multilingual or multi-regional site rank locally? In this episode, we’re joined by Amy Leach, Senior SEO Strategist at Embryo, who breaks down the exact strategies brands need to dominate local SERPs across multiple languages and countries.

With over a decade in SEO, Amy shares real-world insights and pitfalls—from hreflang headaches to hilarious internationalisation fails (spoiler: “Pepsi brings your ancestors back from the grave”).

In this episode, you’ll learn:
✅ The difference between multilingual vs. multi-regional SEO
✅ How to structure your domain for global and local performance
✅ Best practices for hreflang, on-page optimisation, and native content
✅ Tools and tactics for keyword research across languages
✅ How to build local authority with backlinks, citations, and reviews
✅ Why cultural sensitivity can make or break your campaign

Whether you’re managing a higher ed website, an e-commerce brand, or a global SaaS platform—this episode is your tactical guide to scaling Local SEO across markets.

Tune in and learn how to localize smarter, not harder.

In this episode of the Collaborator Podcast, we discuss Search Experience Optimization (SXO) with Georgia Tan , co-founder of Switch Key Digital and a renowned international SEO speaker.

Meet our guest: Georgia Tan shares her unique insights on how SXO blends SEO, user experience, and conversion rate optimization to create a seamless, personalized experience for customers. Giorgia discusses how to go beyond traditional SEO rankings and explains the impact of recent industry changes, customer personas, A/B testing, and more.

In this episode of the Collaborator Podcast, we discuss Topical Authority for SEO with Daniela Leitner, author of the "Google Hates You" newsletter and an international SEO speaker. Daniela takes us through her journey in SEO, sharing strategies to build authority, rank higher, and stay relevant in an evolving search landscape.

Meet our guest: Daniela Leitner shares her unique insights on establishing topical authority, choosing niche topics, and creating content that stands out in competitive spaces. Drawing from her experience as a technical and strategic SEO consultant, Dani provides practical tips for both new and seasoned SEO professionals.

If you’ve ever thought SEO is just about keywords and backlinks, think again. In this episode, Mads Singers highlights the often-overlooked side of SEO: soft skills. These are the skills that make people want to work with you, follow your lead, and avoid miscommunication disasters.

You’ll discover why emotional intelligence is key for managing teams and clients, how building real relationships boosts retention, and why communication might be the most important SEO skill you didn’t realize you needed.

SEO isn’t just about ranking; it's about relationships, communication, and balancing technical expertise with human interaction. Plus, multitasking? It’s overrated. Mads shows you how to focus and actually drive results.

In this episode, we’re breaking it down and showing you how to make it work for your website. These strategies can not only enhance the way users interact with your content but also give your rankings a nice boost.

We’re joined by Emily Gertenbach, an SEO pro with over 10 years of experience. She’s got some great, practical tips to share, along with easy-to-follow steps to help you get started.

What You'll Learn:
- How internal linking improves your site's SEO and user experience.
- Discover the tools and techniques professionals use to audit and optimize links.
- Understand the importance of proper anchor text and link placement.
- Hear real-world examples of successful internal linking strategies.

In this insightful conversation with Amanda, a Director at Cedarwood Digital, we dive deep into the challenges and strategies behind building a successful SEO agency from scratch. Learn Amanda’s journey from journalism to digital marketing, discover the do's and don'ts of SEO, and gain expert tips on digital PR that will elevate your brand and business.

What You'll Learn:
- How to start and scale an SEO agency from zero
- The importance of networking and building a personal brand
- Navigating the complex world of digital PR for both exciting and "boring" industries
- Tackling SEO challenges like Core Web Vitals and technical SEO |
- Managing client relationships and avoiding toxic clients
- The great debate: Dofollow vs. Nofollow links – which ones really matter?

Whether you're a seasoned marketer or just starting out in digital, this video is packed with actionable advice, funny anecdotes, and valuable lessons from years of industry experience.

Content audits can feel overwhelming — especially when dealing with hundreds or thousands of pages. In this episode, SEO expert Preeti Gupta, founder of Packted, breaks down a clear, step-by-step process to run effective content audits using free tools and shares a ready-to-use SEO audit template to help you get started right away.

What you’ll learn:
- How to define audit goals and track the right metrics
- Which free tools to use for gathering insights
- How to find and fix common SEO issues (canonical tags, internal links, page speed, and more)
- Ways to improve content quality, structure, and user intent alignment
- Best practices for metadata, structured data, and image optimization
- Tips on identifying low-performing pages and repurposing content effectively

Whether you're an SEO specialist, content strategist, or marketer looking to improve organic performance — this episode is packed with actionable tips and free resources.

Download the FREE Content Audit Template:
https://docs.google.com/spreadsheets/u/1/d/1ENT8k38Q3bnBQG9o3IHTXc1eoHisQ4Iz5DgVN0SZu0s/copy

Today we are joined by Tom Winter, Co-founder of SEOwind. Tom is an AI and SEO enthusiast and a digital marketing expert. He’s also a self-taught programmer, sales veteran, and an entrepreneur. 

In this episode, Tom is sharing his experience with working with AI for SEO. He’ll go over some of the AI tools he’s been using, how to use them effectively, what’s wrong with AI detectors and the impact of increased AI usage in SEO and content marketing. 

He will also cover:

• Challenges and misconceptions about AI in SEO
• Effective use of AI tools and plugins
• Vector Databases and Retrieval Augmented Generation (RAG)
• Comparing different AI tools
• Scraping Data with AI
• Wordpress plugins for SEO
• AI detectors