Beyond SEO: The Rise of Search Experience Optimization (SXO)
What You’ll Learn
In this episode of the Collaborator Podcast, we discuss Search Experience Optimization (SXO) with Georgia Tan , co-founder of Switch Key Digital and a renowned international SEO speaker.
Meet our guest: Georgia Tan shares her unique insights on how SXO blends SEO, user experience, and conversion rate optimization to create a seamless, personalized experience for customers. Giorgia discusses how to go beyond traditional SEO rankings and explains the impact of recent industry changes, customer personas, A/B testing, and more.
