From Local to Global: SEO Strategies for Multilingual Websites

What You’ll Learn

Struggling to make your multilingual or multi-regional site rank locally? In this episode, we’re joined by Amy Leach, Senior SEO Strategist at Embryo, who breaks down the exact strategies brands need to dominate local SERPs across multiple languages and countries.

With over a decade in SEO, Amy shares real-world insights and pitfalls—from hreflang headaches to hilarious internationalisation fails (spoiler: “Pepsi brings your ancestors back from the grave”).

In this episode, you’ll learn:
✅ The difference between multilingual vs. multi-regional SEO
✅ How to structure your domain for global and local performance
✅ Best practices for hreflang, on-page optimisation, and native content
✅ Tools and tactics for keyword research across languages
✅ How to build local authority with backlinks, citations, and reviews
✅ Why cultural sensitivity can make or break your campaign

Whether you’re managing a higher ed website, an e-commerce brand, or a global SaaS platform—this episode is your tactical guide to scaling Local SEO across markets.

Tune in and learn how to localize smarter, not harder.