Collaborator's SEO Podcast and Webinar Recordings
Struggling to make your multilingual or multi-regional site rank locally? In this episode, we’re joined by Amy Leach, Senior SEO Strategist at Embryo, who breaks down the exact strategies brands need to dominate local SERPs across multiple languages and countries.
With over a decade in SEO, Amy shares real-world insights and pitfalls—from hreflang headaches to hilarious internationalisation fails (spoiler: “Pepsi brings your ancestors back from the grave”).
In this episode, you’ll learn:
✅ The difference between multilingual vs. multi-regional SEO
✅ How to structure your domain for global and local performance
✅ Best practices for hreflang, on-page optimisation, and native content
✅ Tools and tactics for keyword research across languages
✅ How to build local authority with backlinks, citations, and reviews
✅ Why cultural sensitivity can make or break your campaign
Whether you’re managing a higher ed website, an e-commerce brand, or a global SaaS platform—this episode is your tactical guide to scaling Local SEO across markets.
Tune in and learn how to localize smarter, not harder.
In this episode of the Collaborator Podcast, we discuss Search Experience Optimization (SXO) with Georgia Tan , co-founder of Switch Key Digital and a renowned international SEO speaker.
Meet our guest: Georgia Tan shares her unique insights on how SXO blends SEO, user experience, and conversion rate optimization to create a seamless, personalized experience for customers. Giorgia discusses how to go beyond traditional SEO rankings and explains the impact of recent industry changes, customer personas, A/B testing, and more.
In this episode of the Collaborator Podcast, we discuss Topical Authority for SEO with Daniela Leitner, author of the "Google Hates You" newsletter and an international SEO speaker. Daniela takes us through her journey in SEO, sharing strategies to build authority, rank higher, and stay relevant in an evolving search landscape.
Meet our guest: Daniela Leitner shares her unique insights on establishing topical authority, choosing niche topics, and creating content that stands out in competitive spaces. Drawing from her experience as a technical and strategic SEO consultant, Dani provides practical tips for both new and seasoned SEO professionals.
If you’ve ever thought SEO is just about keywords and backlinks, think again. In this episode, Mads Singers highlights the often-overlooked side of SEO: soft skills. These are the skills that make people want to work with you, follow your lead, and avoid miscommunication disasters.
You’ll discover why emotional intelligence is key for managing teams and clients, how building real relationships boosts retention, and why communication might be the most important SEO skill you didn’t realize you needed.
SEO isn’t just about ranking; it's about relationships, communication, and balancing technical expertise with human interaction. Plus, multitasking? It’s overrated. Mads shows you how to focus and actually drive results.
In this episode, we’re breaking it down and showing you how to make it work for your website. These strategies can not only enhance the way users interact with your content but also give your rankings a nice boost.
We’re joined by Emily Gertenbach, an SEO pro with over 10 years of experience. She’s got some great, practical tips to share, along with easy-to-follow steps to help you get started.
What You'll Learn:
- How internal linking improves your site's SEO and user experience.
- Discover the tools and techniques professionals use to audit and optimize links.
- Understand the importance of proper anchor text and link placement.
- Hear real-world examples of successful internal linking strategies.
