90% of LinkedIn Is Bots?! The No-BS SEO Branding Episode — with Peter Rota
Key facts about Peter Rota
Peter Rota is an experienced SEO strategist and technical search specialist with over a decade in the industry, helping businesses from small local brands to large enterprises grow through organic search. His work spans technical SEO, on-page optimization, content strategy, and analytics, always grounded in practical execution and real results.
Beyond client work, Peter is a well-known voice in the SEO community, especially on LinkedIn, where he breaks down complex search topics into clear, actionable insights with honesty and humor. He’s known for cutting through SEO fluff and focusing on what actually moves the needle.
What You’ll Learn
LinkedIn in 2025 feels like a feedback loop — AI comments replying to AI posts, personal brands turning into templates, and authenticity fighting the algorithm.
In this episode, host Samy Ben Sadok sits down with Peter Rota (Tech & On-Page SEO specialist, one of LinkedIn’s most recognizable SEO voices with 70k+ followers) to talk about what personal branding actually looks like when you strip away the hacks and the noise.
Expect blunt takes, uncomfortable truths, and practical insights from someone balancing full-time work, freelancing, and a public personal brand — without burning out or playing LinkedIn games.
→ What We Cover
- How Peter built a 70k-follower personal brand without posting every day
- Why “90% of LinkedIn comments are AI” — and what that means for visibility
- Authenticity vs algorithms: what still works in 2025
- Freelancing while working full-time (and where most people fail)
- The reality of enterprise SEO and internal politics
- GEO / AIO panic, AI Overviews, and the future of search
- Building real products: ebooks, courses, tools
- Plus: a chaotic round of Quote Roulette ????
