Less Content, More Traffic: Removing 300k Pages to Win SEO

Key facts about Patryk Wawok

Patryk Wawok is the Founder & Head of Technical SEO at Organic Hackers, where he helps eCommerce and large-scale websites fix structural SEO issues that quietly limit growth. Specializing in technical strategy, crawl optimization, and index control, Patryk is known for turning bloated, inefficient sites into streamlined systems that perform.

With deep hands-on experience across complex platforms — including Shopify and JavaScript-heavy setups — Patryk focuses on infrastructure over trends. His work often centers on solving crawl waste, managing index bloat, and aligning rendering decisions (SSR, SSG, client-side JS) with search engine behavior.

What You’ll Learn

Deleting 300,000 pages sounds reckless — until traffic doubles.

In this episode of the Collaborator SEO Podcast, host Samy Ben Sadok sits down with Patryk Wawok, Founder & Head of Technical SEO at Organic Hackers, to talk about what technical SEO looks like when growth stalls — and adding more content only makes things worse.

No hype. No AI shortcuts. No “just publish more.”
Just infrastructure, constraints, trade-offs, and decisions that actually move revenue.

Expect practical breakdowns, hard-earned lessons from large-scale sites, and a perspective that challenges the idea that SEO success comes from volume.

→ What We Cover
Why removing 300,000+ URLs doubled organic traffic
Crawl budget as a cost problem — not an abstract theory
How index bloat quietly turns small sites into “huge sites”
Shopify’s hidden SEO debt (variants, filters, feeds, parameters)
JavaScript rendering traps — SSR, SSG, and when they fail
Why most audits never get implemented
Why retainers outperform one-off recommendations
Why simplifying site structure helps both Google and LLMs

If you’ve ever tried to scale traffic by publishing more, struggled with bloated architectures, or felt that technical SEO is undervalued — this episode will likely change how you approach growth.