Who Cares About Your Opinion? Test It. — SEO Experiments w/ Gus Pelogia

Key facts about Gus Pelogia

Gus Pelogia is a Senior SEO & AI Product Manager at Indeed, where he works at the intersection of search, experimentation, and product decision-making at massive scale. With years of experience in enterprise SEO, Gus is best known for bringing rigorous testing and causal impact analysis into SEO — replacing opinions with proof.

Having led SEO experiments across large, complex platforms, Gus has helped teams understand what actually moves the needle in organic growth, while navigating real-world constraints like legal reviews, engineering trade-offs, and product priorities. His work has influenced how SEO is practiced inside enterprise organizations, shifting it from a checklist discipline to a product-driven function.

What You’ll Learn

SEO opinions are everywhere — but how many of them actually survive a real experiment?

In this episode of the Collaborator SEO Podcast, host Samy Ben Sadok sits down with Gus Pelogia, Senior SEO & AI Product Manager at Indeed, to talk about what SEO looks like when opinions stop working and proof becomes the only currency.

No fluff, no “best practices,” no hot takes without data. Just the messy, real-world side of enterprise SEO: experiments, trade-offs, and decisions that actually ship.

Expect sharp insights, uncomfortable truths, and the kind of clarity that only comes from testing at scale.

→ What We Cover
“Who cares about your opinion? Run the test.” — why SEO debates don’t matter without data
How SEO A/B testing with causal impact really works
Why most “great SEO ideas” fail at enterprise scale
Product thinking for SEOs (and why it changes everything)
Working with engineers, PMs & legal — the unglamorous reality
GEO, AI Overviews & what’s actually worth paying attention to
Why documentation beats Slack messages every time
How SEO experimentation unlocked Gus’s move into Product Management

If you’ve ever argued about SEO, struggled to prove impact, or felt stuck at the checklist level — this episode will hit close to home.