Link Building for E-Commerce: 21+ Best Tactics and Strategies

Creating an effective link building strategy for an e-commerce website is crucial if you want to be more profitable than competitors. It’s especially important for small businesses and brands that are just starting their way up. 

We have already written the 14 Advanced Link Building Strategies and Tactics for anyone who promotes their businesses on the Internet. But e-commerce needs a unique approach. So, below, you will find the TOP proven ideas to encourage e-commerce services. This information will help SEO specialists, marketers, and link builders get better results in e-commerce faster.

Link building is a search engine optimization technique aimed at improving your search engine ranking. It involves obtaining a number of quality links to the pages of your website that signal search engine algorithms that their content is valuable.

Click here for a more detailed explanation of link building definition👈 

For instance, you can get an e-commerce brand link from an authoritative online news platform. Below is an example of a brand mention of Studio Roslyn and an e-commerce brand link to Vancouver-based jeweler Olive & Piper placed in an article on the Vancouver Sun website.

Links back to your website from third-party online resources are known as backlinks or inbound links. They make up the backlink profile of a website. The more backlinks you receive from trusted websites, the stronger your backlink profile, and the higher the chances are that Google and other search engines will consider your website relevant and rank it closer to the top in search results. 

That brings many benefits to your online business:

• Improved brand awareness.
• More potential customers see and visit your store.
• Increased sales and profit.

Let’s discuss this in more detail👇

Let's look at why your e-commerce project will benefit from implementing effective link building strategies. 

1. In the e-commerce sphere, there is intense competition for the same products. If you do not produce something unique, be prepared to compete.
2. Most niches have monopolies – significant marketplaces like Amazon, eBay, Walmart, and others with big marketing budgets. 
3. Highly developed paid promotion methods. The first page of Google search results is occupied by PPC, merchants, and others. So, it would be best if you pumped SEO to be on page 1.

Below, we show and describe the qualitative indicators of the Amazon site.

What we see here:

• more than 855 million users access the site, partly thanks to 14.6 billion backlinks. It is organic traffic;
• also, the site has a 96 DA rating; again, backlinks cannot be underestimated here;
• and thanks to a great number of authoritative backlinks, Amazon can save its advertising budget.

Of course, almost 14.6 billion backlinks haven’t appeared in a day or even a month. It’s an ongoing effort if you want to get ahead of the competition.

Backlinko research proves that Google uses backlinks to rank sites. 

Brian Dean

CEO at Exploding Topics, author of Backlinko

A site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher search engine rankings.

So, we will discuss e-commerce link building strategies to help build a better reference profile below.

Backlinko research shows the first and not the only reason for the e-commerce market to strive to be in the TOP search results.

As e-commerce turnover is expected to increase each year, every company will try to "take a healthy bite." So, If you want (and you want😉) to be ahead of the competition, then you need to use e-commerce link building strategies.

1. Customer Reviews

93% of people watch online reviews before buying. Most users are more attentive to negative feedback. So, you need to keep abreast of reviews and respond quickly to positive andm especially, negative comments to retain your loyal customers and attract new buyers. You can also:

1. Find the most popular review websites (TripAdvisor, Yelp, Foursquare, etc.).
2. Ask your customers to provide feedback on your collaboration.
3. Offer discounts for reviews or create a points system for detailed feedback.

It will help improve the link profile and create a positive first impression for both new and regular customers.

2. Guest posting

Among all known link building strategies for e-commerce, the guest posting tactic is comprehensive. Guest blogging opportunities are excellent for e-commerce websites because you can get a backlink to your website and perform several other tasks.

1. You tell a potential client about your expertise.
2. Improve SEO and other qualitative site indicators.

We have already written an overview of the best link building tools and how to buy backlink safely. Each of them will help you to implement the guest posting strategy more quickly and efficiently. For example, with the help of the Collaborator service, you quickly select the best sites to place the link and agree on placing your expert article.

Here's an example of a website available in Collaborator's catalog where you can have a guest post about the choice of accessories for gamers from your online store published.

Here, you can also find relevant websites for distributing your marketing press releases. 

3. Sponsored Reviews

According to Krista Neher (CEO of Boot Camp Digital), influencer charm will continue to grow. 

Krista Neher

CEO at Boot Camp Digital

Influencers are hot. Influencer marketing has been on the rise for years, and this trend will only continue as influencers build up larger and larger audiences that are ripe for the picking for marketers.

And you can use this advanced e-commerce link building strategy to increase both the number of backlinks to your site and user loyalty.

At the same time, influencer marketing is not just about advertising with world-famous people on Instagram, such as Cristiano Ronaldo or Kourtney Kardashian. You can now find smaller bloggers and influencers with audiences of 1,000 to 50,000 subscribers to review your product. Although they may not have millions of fans worldwide, these influencers can still help you enhance your link profile and attract new customers.

To find the most suitable bloggers to review your product or service, use BuzzSumo. You will find a list of bloggers on Facebook, Twitter, YouTube, Reddit, and other platforms. You will also be able to check coverage, audience engagement, and other qualitative indicators before entering service agreements.

4. Brand Ambassadors

The primary goal of a brand ambassador is to increase users' interest in your product or service. For you, their work will serve as an effective link-building tactic for e-commerce brands, helping to increase customer loyalty and build a strong link profile.

The easiest way to find an ambassador is among your most loyal clients. This could be the most active client from Viber, Telegram, or Reddit chats. Alternatively, you can offer the role to a satisfied customer who actively shares their experience with your product and services on social networks.

With the development of technology, young people are often willing to become brand ambassadors, even for free. They:

• develop online community (create and promote social networks, messengers, and channels);
• organize online and offline events;
• help users understand the benefits of your product or service.

5. Outreach

Here you can read "What is Outreach" — this is a valuable guide in which we talked in detail about the strategies, processes, and tools of modern Outreach tactics.

The Outreach tactic shows excellent results for link building for both small and big e-commerce websites. If you get backlinks from trusted online platforms with high Domain Authority ratings, then Google and other search engines will show your website more often. It means that more potential customers will see it.

6. Digital PR (Media relations)

Digital PR is a unique resource that you can create based on your experience: 

• infographics;
• surveys;
• unique statistics;
• roundups;
• industry overviews;
• etc.

It can also be any other activity that might interest journalists: events, relevant rallies, etc.

Outset can be something other than a daily thing! It should be a study that can be safely published in Forbes or Nasdaq.com. For example, this is a monumental study from Grandviewresearch.com.

Take advantage of this e-commerce SEO link building strategy — create unique and incomparable content that interests the media. But if you are not sure that you have enough expertise to conduct such research, use the idea we will discuss below.

7. Brand Unlinked Mention

Each product or service is useful, unique, and has its target audience. But not all the materials that are written about you have your link. It means that you are almost guaranteed to have an ambassador who, on social networks or in his blog, mentioned your brand but did not specify a link. Or left an old irrelevant reference to your website.

Find references without links with Content Analyzer BuzzSumo.

After you find references to your brand, check for the absence of a link and contact the content owner.

8. Content worth sharing

Any helpful content you can create is your personal effective communication tactics for e-commerce brands. Because you can make:

• practical tips and guides about your product and service;
• overviews;
• TOP lists award.

For example, consider the performance of an article about e-commerce statistics from Oberlo. 

How did they attract many links to their resource and get a high Page Authority in less than a month? Just put together the latest statistics that will be useful to all representatives of the e-commerce segment.

9. Use FAQ section

The FAQ section allows you to solve three major SEO tasks for your site quickly:

1. You can organically use more keywords to improve SEO performance.
2. You answer specific users' questions.
3. As a result, Google and other search engines can use your FAQ section to place your site link closer to TOP-3 search results.

The advantage of this strategy is that it allows you to compete with strong competitors who spend money on advertising.

To choose correctly and write questions to the FAQ, you have some proven ways.

One way:

• Go to the Ahrefs TOP Pages tab and find the site pages with the most keywords;
• Copy these URLs and paste one at a time into the Organic Keywords tab;
• In the "SERP features" field, choose the "People also ask"

• Next, export the questions to the CSV file and sort them using Excel.

Another way:

• Identify the keywords you want to be closer to TOP search results with MOZ Keyword Explorer;
• Use the MOZ Keyword Suggestions to expand the list of keywords, including users' questions;

• Enter search queries in Google and find the questions that users ask from search engines;
• Form a question and add an answer.

10. Relevant Broken Links

This e-commerce link building strategy resembles Brand Mention, but we are looking for references with broken links here. The goal is to correct errors in your backlink profile by checking for broken links that you have previously placed on other websites. 

Recovering links can be even more important than acquiring new ones. Monitor your competitors, and you'll see that many are losing organic coverage due to various issues.

The backlinks building tools we have mentioned repeatedly — Ahrefs and MOZ — will help you find such links.

FYI! Collaborator platform clients don't need to track the links they posted with our help. We do it for them.

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Additional Effective Link Building Tactics for E-Commerce Brands

Amit Raj

Link Building & Digital PR Agency Owner The Links Guy

Joke products - works really well if you can make a product which isn't an actual product but more of a gag or parody of something. For instance, when ThinkGeek made a can of Unicorn meat as a product, they got loads of links from the media. GAME also did the same when they released a tinned Christmas dinner product. The idea behind that was that gamers are notorious for not wanting to put down their controller to eat dinner, so it was a humorous play on that.

Creating a link-building strategy is always individual. Your approach depends directly on the size, direction, and location of your e-commerce business. However, several universal strategies can work for any website.

Step 1. Know Your Product

The text above summarizes ideas to help your business beat the competition and earn more. However, it would be best if you understood that the "Instructions creation" strategy would be more beneficial for the electronics store than the online cosmetics shop. 

Therefore, initially:

• find the strengths and weaknesses of the product;
• learn the specifics of your business;
• determine how to spread information about your business.

Step 2. Review Your Link Profile

It would be best to fix the errors to reach the highest rank in the search results. Once you start doing that, you notice the organic traffic increase.

To make a site analysis, you will need any of the following tools:

• Ahrefs;
• MOZ;
• etc.

Click Site Audit and get comprehensive information about your site's technical advantages and disadvantages. Once you've corrected your mistakes, you can implement e-commerce link building tactics one by one.

Step 3. Find Places With Your Target Audience

Outreach and guest posting are effective e-commerce link-building tactics. Select appropriate sites, determine where to host videos and engage on social networks with potential customers, and stay active to increase your chances of success. However, randomly choosing sites to place links is unlikely to yield the desired results.

At this stage, the Collaborator platform will definitely help you. It already has 30,000+ websites and 2,000+ channels for advertising in Telegram to help you find customers. Using a comprehensive catalog filter, you will quickly find relevant online platforms and arrange for the placement of links and expert articles. 

Read also: How to Make Money on Telegram 👈

Step 4. Analyze And Update Your Site Content

E-commerce is an industry that is proliferating. And to be ahead of competitors, you must constantly keep abreast of technology and beyond. Therefore, you need at least once a year to update the information in the Blog and analyze articles with backlinks.

Step 5. Keep competitors in view

Be sure to look at the actions of competitors to see the dynamics of their growth. It will help tools with comprehensive functionality — Ahrefs, MOZ, SimilarWeb, and others. Just write the address of the competitor's website and get detailed information. 

Collaborator — is a convenient platform for creating a solid link profile for e-commerce websites. You will find 30,000+ trusted websites for your link building strategy. With over 2,000 Telegram channels in its catalog, Collaborator is also your partner in marketing on Telegram.

Platform functionality allows you:

• filter the best-trusted websites and Telegram channels for e-commerce link building strategies' implementation;
• quickly check the quality indicators of web resources and choose the best for yourself;
• swiftly negotiate backward links on transparent terms;
• get backlinks in one or two days.

What's more, Collaborator has integration with Ahrefs and Serpstat. That means you get the most up-to-date SEO data and can choose the right donor site faster and easier.

Please take advantage of the Collaborator service and see how fast and easy it has become to implement the best e-commerce link building ideas.

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1. What is e-commerce link building, in fact?

Link building for an e-commerce site, in simple terms, is a way to "make" the Internet talk about your product or service. It's to "convince" search engines of the reliability of your e-commerce platform. 

2. Will link building for e-commerce site work in 2024?

In the article above, we said that backlinks are one of the main factors in ranking sites in search. Also, examples of many e-commerce projects prove that the number and quality of backward links will continue to affect the project's profit.

So, we recommend not only reading this guide but also using it. 

3. What is the best strategy of link building for small e-commerce sites? 

Each of the strategies we mentioned above can increase website traffic, and therefore, leads and profit. If you need to choose the top three to start with right now, we recommend focusing on customer reviews, outreach, and guest posting.

4. How can I do link building for e-commerce websites?

If you want to take off in the TOP-3 search results and be above the competition, start the five steps that we mentioned earlier. Follow our tips and see how your organic traffic will grow along with your link profile.

Link building for e-commerce sites remains a crucial strategy for promoting your online store in search engines, achieving stable high profits, and increasing your customer base. We have examined over 20 tactics to help your online store reach its goals.

Want to find the best link building services for your e-commerce website? The Collaborator service will help you with. With our digital PR marketplace, you can also earn money on your Telegram channel and monetize your website.

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