Google Search Console Verification and Rating Calculation Changes

We're excited to share the latest update to the Collaborator system: we've added a new method for website verification — you can now use Google Search Console (GSC) for it. By now, over 2K websites in the catalog are already verified using GSC.

What’s new:

• +1 website verification method. Website owners can now choose Google Search Console (GSC) as a method for verifying website ownership.
• Updated rating calculation. Previously, websites received a +15% rating boost for verification with Google Analytics 4 (GA4). Now, we’ve updated the system: connecting GSC will automatically add +2.5% to your website’s overall rating, and using it together with Google Analytics 4 (GA4) will boost it by a full 10%.
• AirPods 4 giveaway. Website owners who verify their platforms with GSC by January 17, 2025, will automatically enter Collaborator’s giveaway for a chance to win brand-new AirPods 4🤗

Learn more in the details below.

Previously, website owners could choose one of three available methods for website verification: with Google Analytics 4, using an HTML file, or selecting "Other" to verify using a contract, letter, or temporarily postponing verification.

From now on, you can also connect data from Google Search Console in the system. It’s an easy and convenient way to collect statistics on clicks and impressions of your website in Google’s search engine. These are the data that advertisers will see when choosing websites in the catalog.

Website verification with Google Search Console allows Website Owners to get:

1. Bonus to the rating: connect GSC and rank higher in the catalog;
2. More orders: advertisers are more likely to trust websites with verified data on clicks and impressions, so that will help attract more attention from advertisers and increase your earnings;
3. A chance to win AirPods 4: verify websites with Google Search Console and enter the giveaway for a prize from Collaborator.

Previously, verification with Google Analytics 4 granted each website a +15% rating bonus.

Notice! A new bonus system is now in effect:

• +5% to your rating for verification with only Google Analytics 4;
• +2.5% to your rating for verification with only Google Search Console;
• +10% to your rating for verification using both methods (GA4 and GSC together).

Verify your websites and increase their visibility in the catalog.

Verify your website with GSC

On the My Websites page, websites with verified data via Google Search Console are marked with special icons, and helpful system tips will guide you through all the important details:

To verify websites with Google Search Console:

• open the notifier in the top-right corner on the My Websites page;

• review the details in the notification window and click "Verify Websites";

• follow the simple instructions of the system: confirm the integration and grant access to Google Search Console;
• the system will automatically detect the websites connected to GSC that are added to the Collaborator catalog — select the ones you want to verify with GSC;

• Done👍 You have successfully connected Google Search Console.

Important! When verifying websites ONLY with GSC, you automatically receive +2.5% to your overall rating. To get +10% to your rating, verify your websites with both Google Analytics 4 and GSC.

Verification takes a few minutes👌

Proceed with GSC verification

Data from Google Search Console will be displayed in the website card:

Verifying websites with Google Search Console is an important step to increase advertisers' trust in your websites.

Over 2K websites in the catalog are now available with Google Search Console (GSC) metrics which allow for even deeper analysis of websites with detailed insights into clicks and impressions.. 

Here’s how to idetify websites verified with GSC:

• On the website catalog page, navigate to advanced settings (the gear icon on the right), locate the 'Google Search Console' block, and reposition the 'Clicks' and 'Impressions' columns to a convenient spot for easy access. Be sure to save your settings to optimize your workflow for future use.

• In the catalog filter, locate the "Additional fields" section and select "GSC and website indexation." Set the desired parameters (e.g., clicks or impressions per month). Click "Apply," and the catalog will automatically filter websites connected to Google Search Console for regular data collection.

• Done✅ Now, you see all the websites connected to GSC.

• For a more detailed analysis, open the card of the website connected GSC, scroll down, and review the traffic statistics over time.

How to monitor new websites connected GSC?

Set up the Search agent with the desired parameters, and receive a weekly email with a list of new high-quality websites that match your criteria and have not yet been reviewed by you.

1. Verify your website with Google Search Console by January 17, 2025. 
2. Automatically enter the list of giveaway participants.

The winner will be selected using a randomizer, and the results will be announced via email and social media. We will deliver the gift to any country in the world.

The GSC integration is not only an opportunity to increase the number of orders from advertisers but also a chance to win a stylish gadget as a gift😊

The giveaway has ended. We sincerely thank all participants for their engagement. The lucky winner has already received a brand new pair of AirPods 4🎉 More details are available in our LinkedIn post.