20+ Best SEO Podcasts to Listen in 2024
According to Backlinko, there are over 464 million podcast listeners worldwide, projected to reach 504.9 million by 2024. The average listener spends seven hours weekly glued to their favorite podcast app. Are you one of them, or are you just looking to get into it?
We've created a list of top SEO podcasts, ranging from those for beginners to ones where you can boost your expertise.
Why Listen to SEO Podcasts?
SEO podcasts are a fantastic resource for both beginners and SEO professionals of any level for several reasons:
- Expert Insights. As a famous saying goes, "It's always better to learn from other's mistakes." By listening to industry experts, you can gain knowledge you wouldn't have learned elsewhere and get inspiration for your project.
- Convenience. With so many online podcast platforms, you can listen to SEO podcasts on the go, making it easy to stay informed. You can put it on during your morning commute or while running errands — kill the two birds with one stone.
- Up-to-date Information. By making listening to podcasts your habit, you stay current with the latest SEO news, updates, and strategies. It's easy to miss important information in the constant поток of news online, and usually, the podcast host filters the unnecessary out, leaving only the best info.
- Diverse Perspectives. If you choose multiple podcasts, you will hear from various experts and get different viewpoints on SEO topics. As many things can be opinionated, it's better to always look at something from different POVs.
- Practical Tips. By listening to experienced professionals and their cases, you will learn many actionable advice you can implement immediately. Once again, it's better to learn from others' mistakes🙂
- Inspiration. Learning about top SEO strategies from experts will help you get inspired by real-life examples and generate your own ideas.
Best SEO Podcasts (From Beginners to Experts)
We’ve created a selection of the best SEO podcasts, ranging from beginner to advanced levels. In our list, you can find a podcast on any topic — from technical SEO and the latest trends to in-depth analytical and psychological subjects. We’ve also rated them based on online reviews and our own judgment, making it easier for you to choose.
For Beginners
SEO 101 Podcast
⭐⭐⭐⭐ 4.5
As the name suggests, SEO 101 is perfect for beginners. Hosted by Ross Dunn and John Carcutt, it breaks down SEO fundamentals and offers practical advice.
SEO 101 Podcast currently has over 460 episodes, and new ones are released every three weeks so that you won't run out of listening material soon. The average episode runs from half an hour to fifty minutes, and you can listen to it on all major podcast platforms, such as Spotify or Apple Podcasts.
The Recipe for SEO Success Show
⭐⭐⭐⭐⭐ 4.9
Hosted by Kate Toon, The Recipe for SEO Success Show provides straightforward, actionable advice to small business owners and SEO beginners. They're currently taking a break (as of June 14, 2024), but there are over 140 episodes on Apple Podcasts, ranging from short 10-minute updates to full-on guides and analysis for up to an hour.
Having been actively posting since 2016, Kate Toon has covered a variety of subjects, mainly focusing on SEO, content marketing, and social media. Also available on Spotify, her show features many roundups and guides, such as 10 small business marketing mistakes and how to avoid them. It also hosts industry-related guests, such as partnering with Rand Fishkin regularly.
Experts On The Wire
⭐⭐⭐⭐⭐ 4.9
This podcast by Dan Shure covers SEO from various angles, making it great for beginners who want to gain a broad understanding of the field. New episodes are uploaded on Apple Podcasts and Spotify monthly, and the average episode time is 1-2 hours.
Experts On The Wire discusses technical challenges, growth stories, eCommerce, crawling, mobile SEO, content marketing, and more. Regular guests are also present, and past guests include Rand Fishkin, Brian Dean, Annie Cushing, Noah Kagan, and Vanessa Fox.
Intermediate Level
EDGE of the Web
⭐⭐⭐⭐ 4.6
EDGE of the Web by Erin Sparks features interviews with top SEO and digital marketing experts. The topics range from weekly roundups to AI potential in SEO. Some of their latest topics and guests include SEO Testing at Scale with AI w/ Will Critchlow , Authority Against AI w/ Michael Lewittes, and Getting Tactical with Local SEO w/ Joy Hawkins.
EDGE of the Web is posted weekly on their website and all major streaming platforms, including Apple, Spotify, and YouTube.
The Unknown Secrets of Internet Marketing
⭐⭐⭐⭐ 4.3
In this weekly podcast hosted by Chris Burres and Matt Bertram, you can discover topics such as SEO, PPC, email automation, social media marketing, and more. Depending on the subject, it will be helpful both for beginners and experts – there are over 500 episodes online with an average of 45 minutes, so dive in!
Available on Apple and Spotify, this SEO podcast covers all things marketing since 2009. Check out Copywriting in the Age of AI episode for a glimpse into The Unknown Secrets of Internet Marketing.
Advanced Level
Authority Hacker Podcast
⭐⭐⭐⭐⭐ 4.9
Hosted by Gael Breton and Mark Webster, the Authority Hacker Podcast covers a lot of digital marketing—we strongly recommend "How We Make Money from Facebook"; it also covers many advanced SEO strategies and essential updates, such as their March Core Update Analysis with Lily Ray.
Started in 2016 and voted the Ahrefs #1 Podcast for several consecutive years, it is one of the most authoritative podcasts in the SEO field. New episodes are published every two weeks on Apple and Spotify and feature interviews with marketers and SEO experts. They cover everything from the latest insights to content creation, website building, and affiliate marketing.
Search Engine Journal Show
⭐⭐⭐⭐ 4.3
In this podcast, Brent Csutoras explores SEO, PPC, social media, and content marketing. It's ideal for those with a bit more knowledge looking to expand their skills.
Host Loren Baker is the founder of Search Engine Journal and the digital marketing and development agency Foundation Digital. With 20+ years of search marketing experience, Loren's interviews and conversations are always informed and come from a place of experience and knowledge. You can listen to it on Youtube, Apple, and Spotify.
For All Levels
Ahrefs Podcast
⭐⭐⭐⭐⭐ 4.5
Hosted by Ahrefs' CMO, Tim Soulo, Ahrefs podcast is a great way to learn directly from industry leaders. Each episode features a different, seasoned professional who discusses their career, goals, and more.
This might be one of the longest-form podcasts on the list, with each episode running around an hour and a half. It's perfect for those who want to explore the profession more without diving into technicality and get inspired by industry leaders. We recommend their recent episode, How to Charge THOUSANDS for SEO consulting, to get a glimpse of what to expect. It's available on Spotify, Apple Podcasts, and YouTube.
Voices of Search
⭐⭐⭐⭐ 4.4
Hosted by Benjamin Shapiro, this SEO podcast is suitable for all levels and covers a wide range of SEO topics, from fundamental to advanced. The short episodes, which last around 20 minutes each, cover various straightforward issues, such as Why and How to Run SEO tests and The Future of Google Search.
The best part about Voices of Search is that it is updated daily! It's absolutely perfect for those who listen to podcasts during their morning commute and will keep you up to date on all things marketing. Listen to it on their website, Spotify, and Apple Podcasts.
Search Off the Record
⭐⭐⭐⭐ 4.2
This SEO podcast is produced by Google's own Search Relations team. It's an excellent resource for getting insights directly from Google and is helpful for all levels. You will receive bi-weekly updates from within the largest search engine and learn the fun behind-the-scenes stories, the decision-making behind launches, and their day-to-day life.
It's available on all major streaming platforms, including YouTube, Spotify, and Apple Podcasts. Their episodes usually run around thirty minutes, so it's a great way to stay updated on the latest trends within the source.
Cashing in on Content Marketing
⭐⭐⭐⭐⭐ 4.9
Hosted by Fractl's Marketing Director, Amanda Milligan, this SEO podcast focuses on the intersection of content marketing and SEO and caters to all experience levels. Amanda interviews top marketing experts and discusses Humanatic Content and why everyone needs brand storytelling.
While it's not beginner-level material, many of her episodes clearly explain basement marketing principles and ideas, so relistening to her older podcasts will be ideal for someone who just got into the industry. You can find Cashing in on Content Marketing on YouTube and Apple Podcasts.
SEO Rant
⭐⭐⭐⭐ 4
SEO Rant by Mordy Oberstein, head of SEO Brand at Wix, covers topics for all levels, focusing on current trends and expert opinions. Each episode features a different SEO expert sharing their experience and thoughts on the modern industry.
Each episode runs around half an hour and is released weekly. We highly recommend checking out Why SEOs need to know marketing with Ray Martinez and How to make content memorable with Lily Ugbaja to get a taste of SEO Rant Podcast. Available on Spotify, Apple, and Soundcloud.
Crawling Mondays
⭐⭐⭐⭐⭐ 4.6
This YouTube-to-podcast show is hosted by Aleyda Solis and is released monthly on YouTube, Spotify, and Apple Podcasts. Though infrequent, the episodes include SEO reviews, interviews, and related news.
Some of the past notable guests of the show include Lisa Paasche, Areej AbuAli, and Marie Haynes. The episodes usually run around thirty minutes and cover various topics, such as the TOP SEO Myths and How to Dispel Them and Conversion Optimization for SEO.
Search with Candour
⭐⭐⭐⭐ 4.5
Hosted by in-house SEO specialist Jack Chambers-Ward, this podcast covers technical and general SEO topics, making it suitable for those seeking to deepen their expertise. Topics range from SGE and the future of SERPs to handling anxiety at conferences.
Search with Candour is released weekly, and each of the one-hour-long episodes features a different guest and a topic, as in How to Build Topical Authority with Shaunda Necole. You can listen to it on Spotify, Apple Podcasts, and YouTube Music,
The SEO Mindset
⭐⭐⭐⭐ 4.5
The SEO Mindset combines mindset coaching with SEO experience, offering tips on building confidence and optimizing your SEO career. Unlike most of the SEO podcasts on the list, this SEO podcast focuses on issues that are rarely discussed in the industry: impostor syndrome, burnout, anxiety, and so on.
In this weekly podcast, Sarah McDowell and Tazmin Suleman provide an excellent source of relatable information about mental health in the industry. It is supplemented by the hosts' and guests' personal experience and knowledge. You can listen to it on Spotify or Apple Podcasts.
The SERP’s Up
⭐⭐⭐⭐ 4.3
In this podcast by Wix, Mordy Oberstein and Crystal Carter cover a wide range of SEO topics. The content balance suits entry-level and seasoned marketers, covering everything from Google updates to international SEO.
As they describe it themselves, SERP's Up covers everything from hot topics to industry developments and provides "dirty tips" along with "pearls of wisdom." I mean, they surely know what they're talking about! You can listen to weekly 45-minute episodes on Spotify or Apple Podcasts.
WTSPodcast
⭐⭐⭐⭐ 4.3
The Women in Tech SEO Podcast is a breath of fresh air in the statistically male-dominating SEO industry. Each week, it features different female professionals who share their knowledge and experience in the field.
You can find WTSPodcast on Apple and Spotify. Hosted by Sarah McDowell and Areej AbuAli, the episodes run around half an hour each and usually have self-explanatory titles, like The One Where We Discuss How To Scale an Agency.
TechSEO Podcast
⭐⭐⭐⭐⭐ 5
TechSEO Podcast is an excellent resource for technical SEO topics, covering specific areas like sitemaps, log files, and Javascript. Hosted by Dan Taylor of the SALT agency, it started in 2018 and has featured notable guests such as John Mueller and Russ Jones.
Depending on the topic, the episodes run anywhere from 15 to 45 minutes and are released monthly on Spotify and Apple . We recommend checking out the recent Image optimization episode with Myriam Jessier.
Confessions of an SEO
⭐⭐⭐⭐⭐ 5
This short-form podcast (usually running around 15 minutes) by SEO researcher Carolyn Holzman. It discusses niche subjects in a relatable and often humorous way. Topics range from Google updates to SEO ethics, making it a unique resource for seasoned SEOs.
Released weekly, Confessions of an SEO is an ideal podcast for those who want to stay on top of the industry news and changes but want to spend less time reading that news. Check out the AI Conversation We Need to Have to understand what to expect. Available on Apple and Spotify.
How the Fxck
⭐⭐⭐⭐⭐ 4.8
How the Fxck podcast by Ben Goodey, founder of How the f*ck, explores the world of SEO case studies and dives into what is working in the industry right now. While it seems that the new episodes have become less frequent, there are over 70 older episodes featuring guests such as John Spilker, Trish Seidel and more that you can go back to.
The episodes run between 15 and 45 minutes depending on the subjects, and cover a variety of topics such as How to Choose Your Niche and How to Create 800 Blog Posts per Month. You can find them on Apple Podcasts and Spotify.
SEO is Not That Hard
⭐⭐⭐⭐⭐ 4.5
SEO is Not That Hard by Edd Dawson, an expert with over 20 years of experience, provides proven strategies and actionable tips to build and promote your website.
While most of the episodes are 15 minutes long, there are some Bonus Episodes, such as a recent 101 Quick SEO Tips, that run for longer than an hour and are packed with valuable info. Available on Apple Podcasts and Spotify, SEO is Not That Hard has weekly episodes that will surely keep you updated on all the latest trends.
Conclusion
Staying on top of the game has never been easier than in an era of SEO podcasts. By implementing listening to a show of your choice into your daily routine, you have a chance to be one of the first to learn about industry updates, latest trends, and other insights.
Whether you’re a beginner or a seasoned expert, there is at least one podcast on this list that we’re sure will be of help. Plug in your headphones and start learning now!
And while we don’t have our own podcast (yet), you can follow us on social media to stay on top of SEO trends and expert insights. Give us a follow on Linkedin, Facebook, Instagram, and X to learn the best strategies, helpful tips on using the platform, and much more🙂