Kevin Kapezi

Kevin Kapezi is the founder and director of Growthack.io, The Beyond SEO® Agency, helping B2B, SaaS, and eCommerce companies connect organic search with wider business growth. His approach moves beyond isolated SEO deliverables and focuses on how search works alongside paid media, content, development, conversion, PR, and other growth channels.

Kevin advocates for measuring SEO through commercial outcomes rather than rankings, traffic, or visibility alone. His Beyond SEO® philosophy is built around understanding customer intent, breaking down silos between marketing teams, and connecting technical SEO, content, authority building, AI search visibility, and website performance to qualified leads and revenue. He also emphasizes that metrics such as ChatGPT visibility only matter when they support the right audience and business goals.

He also shares practical insights on agency growth, positioning, partnerships, eCommerce SEO, and website migrations. Kevin believes strong agencies are built through clear positioning, trusted relationships, referrals, and consistent delivery rather than relying solely on cold outreach. His approach combines data and automation with human judgment, using customer language, commercial context, and long-term thinking to make better marketing decisions.