How SEO Agencies Can Drive More Than Rankings | Kevin Kapezi
Key facts about
Kevin Kapezi is the founder and director of Growthack.io, The Beyond SEO® Agency, helping B2B, SaaS, and eCommerce companies connect organic search with wider business growth. His approach moves beyond isolated SEO deliverables and focuses on how search works alongside paid media, content, development, conversion, PR, and other growth channels.
Kevin advocates for measuring SEO through commercial outcomes rather than rankings, traffic, or visibility alone. His Beyond SEO® philosophy is built around understanding customer intent, breaking down silos between marketing teams, and connecting technical SEO, content, authority building, AI search visibility, and website performance to qualified leads and revenue. He also emphasizes that metrics such as ChatGPT visibility only matter when they support the right audience and business goals.
He also shares practical insights on agency growth, positioning, partnerships, eCommerce SEO, and website migrations. Kevin believes strong agencies are built through clear positioning, trusted relationships, referrals, and consistent delivery rather than relying solely on cold outreach. His approach combines data and automation with human judgment, using customer language, commercial context, and long-term thinking to make better marketing decisions.
What You’ll Learn
In this episode, Samy talks with Kevin Kapezi, founder and director of Growthack.io, about how SEO agencies can become more valuable to clients by connecting search work to wider commercial goals.
Kevin explains how Growthack moved beyond positioning itself as “just an SEO agency,” why the language clients use on sales calls can sharpen agency messaging, and how trusted partnerships with web development, paid media, and digital PR specialists can strengthen both delivery and lead generation.
They discuss:
- How to position your SEO agency around business outcomes, not deliverables
- Why partnerships and in-person relationships can outperform cold outreach
- How to use client language to sharpen your agency messaging
- How to connect rankings, traffic, and AI visibility to commercial results
- What a €2M migration case teaches about measuring the metrics that actually matter
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