Sam Dunning

Sam Dunning is the founder of Breaking B2B, an agency focused on helping B2B companies turn SEO into measurable revenue rather than simply increasing traffic. His approach is built around commercial intent, customer research, strong positioning, and creating content that supports real buying decisions.

Sam advocates for a revenue-first SEO strategy that starts with understanding what customers are searching for, which problems they are trying to solve, and which keywords are most likely to generate qualified leads. His work combines commercial content, on-page optimisation, partnerships, guest posts, listicles, backlinks, and authority building to help companies strengthen both search visibility and trust.

He also shares practical insights on agency growth, client selection, team development, personal branding, and using AI responsibly. Sam believes AI can accelerate research and execution, but human judgment, quality control, and strategic thinking remain essential. His approach centres on consistency, speed, strong client relationships, and building an agency that delivers business results rather than vanity metrics.