From Barcelona to Baidu: Inside the Chinese SEO Scene — with Natalia Witczyk

Key facts about Natalia Witczyk

Natalia Witczyk is an international SEO consultant who’s spent nearly a decade helping global brands grow across wildly different markets — from Europe’s startup hubs to the fast-paced digital landscape of China. She’s worked with companies in SaaS, e-commerce, travel, and fintech, bringing a practical, culturally aware approach to international SEO.

After relocating from Barcelona to Shenzhen, Natalia immersed herself in the Chinese ecosystem firsthand — learning Baidu, navigating WeChat-based marketing, and adapting SEO strategies to a market where speed and experimentation rule. That experience turned her into one of the few Western consultants who truly understand how SEO works behind the Great Firewall.

As the founder of Mosquita Digital, she now works independently with select clients, balancing technical expertise with a people-first mindset. Beyond consulting, Natalia is a speaker, writer, and Search Awards judge, known for making complex SEO topics accessible and human.

What You’ll Learn

China’s digital world feels like a parallel universe — Baidu instead of Google, WeChat instead of websites, and a business culture where speed beats everything.

In this episode, host Samy Ben Sadok sits down with Natalia Witczyk (international SEO consultant, founder of Mosquita Digital) to unpack what SEO really looks like behind the Great Firewall.

Expect culture shocks, real stories, and the kind of insights you only get from someone who actually worked with Chinese clients.

→ What We Cover
How Natalia went from Barcelona to working inside China’s SEO ecosystem
Baidu vs Google — real SERP walkthroughs + AI answers everywhere
Why WeChat replaces websites, email, and half the internet
The infamous “996” work rhythm and the obsession with speed
Link building in China (yes, it’s chaotic)
DeepSeek, AI predictions, and what’s next for search
How to freelance internationally without burning out