SEO is changing — but is it really dead, or just evolving into something even messier?

In the first episode of the new season, new host Samy Ben Sadok sits down with Samy Thullier, founder of Maverank (65k+ LinkedIn followers, $25M+ revenue generated, 12+ years in SEO), to unpack what’s next for the industry.

Expect hot takes, real talk, and the kind of chaos only two SEOs named Samy can bring.

→ What We Cover
“SEO is dead. Long live GEO.” — what that actually means
Generative Engine Optimization & AI Overviews
Scammy $99 courses, fake metrics, and programmatic SEO myths
Building a SaaS (Maverank) solo in a saturated market
Surviving clients, chaos, and LinkedIn fame
Predictions for SEO in 2026 (that might age like milk)

GIVEAWAY
Win 50% OFF Maverank — the SEO tool built by Samy Thullier.

To enter: → Like the Youtube video
→ Comment your biggest SEO hot take or favorite moment from the episode
→ The comment with the most likes wins!

Winner will be announced on LinkedIn and in YouTube comments.

Kalin Karakehayov — The Building Blocks of a Grey Hat SEO
Live session from Collaborator Conference

Kalin Karakehayov, founder of SEO.Domains, shares the real foundations of building and scaling a grey hat SEO empire. With 15+ years of experience in both SEO and domain name trading, Kalin offers a behind-the-scenes look at:

- The mindset behind aggressive SEO growth
- The team structure that drives scalable link building
- The tools, skills, and resources needed to dominate competitive niches
- And why psychology and longevity matter in this game

SEO.Domains has sold over 37,500 authority domains, shaping SERPs in iGaming, finance, and health. In recent years, Kalin has also turned his attention to the inner work — sharing insights on mindset and personal development for SEOs via his I Grow Younger (i.gy) project and YouTube channel.

 Watch this talk to learn what it really takes to build a sustainable SEO machine — from backlinks to brainwaves.

Thinking of launching a casino affiliate site or scaling your iGaming SEO game? In this episode, we speak with Kasra Dash — a no-fluff SEO specialist who’s helped sites grow fast in ultra-competitive niches.

We dive into what actually works in iGaming SEO today: realistic launch budgets, smart link building, homepage strategies, AI-powered optimization, and what sets top affiliates apart from the rest.

You’ll also learn how to avoid black hat traps, how to use images and internal links strategically, and why content alone isn’t enough in 2025.

Kasra is the founder of The Masterminders — a global event series for action-driven SEOs — and a firm believer that when done right, link building is still the #1 growth lever. His mission? Turn traffic into revenue, with content that educates, executes, and entertains.

A few years ago, Ravi Sharma was offering SEO services solo. Today, he leads a team of over 150 and has 26,000+ reviews on Fiverr. In this episode, we skip the fluff and dive into the real stuff: how to set up your Fiverr profile, how to win your first orders, what makes a gig actually convert, and how to turn freelancing into a serious business.

This is for anyone building something of their own — not overnight, but with purpose.

If you're trying to scale link building in 2025, this episode is for you.
Joe Davies (FatJoe) shares how his agency delivers 5,000+ backlinks per month — without burnout, without strategy calls, and without spreadsheet chaos.

- What “link quality” actually means in 2025

- Why Fatjoe doesn't take big clients — and why that matters

- Digital PR vs guest posting: what’s worth your budget

- The real reason most SEO agencies fail to scale

- How to manage writers, outreach teams, and link checks at scale

- Smart ways to use AI (and where it can ruin your SEO)

Giveaway – Win $100!

We’re giving away:
→ $100 Collaborator.pro account credit
→ £100 Fatjoe credit

To enter, simply leave your biggest insight or question under the YouTube video